Gartner Expert

Aparajita Mazumdar

Principal, Research

Aparajita Mazumdar is a Research Principal for Gartner for Marketers. Her primary focus is Marketing Technology and Emerging Trends, Marketing Organizations and Digital Marketing KIs with a business-to-consumer focus. She has worked on developing qualitative research insights for Fortune 500 clients.

Previous experience

Ms. Mazumdar built research portal featuring implementation advice and vendor selection guidance for fourteen contact center technologies for Fortune 500 clients. She developed client on-site workshops for US-based contact center clients on topics such as Experience Engineering Skills and Quality Assurance Competency Frameworks. Ms. Mazumdar has developed research guidance on client problems such as driving employee adoption of the corporate intranet, setting up PR networks in emerging markets, and building an effective strategic communications plan.

Professional background

CEB India Private Limited

Research Analyst, Customer Contact Leadership Council and Communications Leaders

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology and Emerging Trends

Marketing and Communications Organization and Talent

Marketing and Communications Leadership and Strategy

Content Marketing and Management

Education

MSc. Marketing [Honors], HEC Paris, Certificate in Digital Business Transformation

MSc. Accounting, London School of Economics & Political Science, Cleared CFA Level 1 Exams

BA [Honors] Economics, St. Stephen's College, University of Delhi, India

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Top Issues That I Help Clients Address

1Thinking about their digital consumer innovation portfolio

2Reviewing trends in digital consumer innovation domain

3Driving collaboration between their marketing and IT departments

4Understanding different media mix optimization methodologies (e.g., advanced mixed modeling, multi-touch attribution and unified measurement)

Latest blog posts

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