Gartner Expert

Apoorva Chhabra

Principal Analyst

Apoorva Chhabra is an Principal Analyst, a member of the CEO & Executive Leadership of Digital Business team within the CIO Research group. Her research on digital business transformation is focused on helping enterprises to transform and innovate. It includes topics such as how executive leaders create a digital strategic vision and assess digital maturity. She helps CIOs and Executive leaders understand how digital disrupts leadership and how enterprise's culture change to enable digital business transformation. She also advises on setting digital revenue goals and how executive leaders should engage with the board of directors on key issues related to digital business.

Previous experience

Prior to Gartner, Ms. Chhabra has 5+ years of work experience in the areas of research and consulting. She has mainly worked on data driven business intelligence & digital transformation strategy projects to help clients develop GTM/Market Expansion strategies, New Technology Adoption, Competitive Benchmarking, Opportunity Assessment. It involved conducting primary and secondary research to identify market, vendor and technology dynamics and in-depth analysis on new age cognitive technologies like Artificial Intelligence, RPA, IOT.

Professional background

S&P Global Market Intelligence

Research Associate II

Manthan Advisors

Associate Consultant

Zinnov Management Consulting


Areas of coverage

CIO Leadership of Innovation, Disruptive Trends and Emerging Practices

CIO Leadership of Technology Talent, Culture and DEI

Executive Leadership: Digital Business

Executive Leadership: Strategic Risk Management

Executive Leadership: Innovation Management


MBA, Finance & Marketing, Lal Bahadur Shastri Institute of Management

Bachelor's in Business Studies, University of Delhi

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Top Issues That I Help Clients Address

1How executive leaders find the right balance between digital transformation and digital optimization and how do they drive results

2The characteristics of highly effective digital leadership

3Assessing and improving digital business maturity

4Accelerate business model innovation in response to disruption

5Culture hacks to drive change and accelerate digital business