Gartner Expert

Apoorva Chhabra

Assoc Principal Analyst

Apoorva Chhabra is an Associate Principal Analyst, a member of the CEO and Digital Leaders Research team within the CIO Research group. Her research on digital transformation and digital business is focused on helping enterprises to transform and innovate. It includes topics such as how to get started with digital transformation across business functions within the organization, how executive leaders create a strategic vision and ambition for their enterprises, as well as finding the right balance between digital transformation and digital optimization.

Previous experience

Prior to Gartner, Ms. Chhabra has 5+ years of work experience in the areas of research and consulting. She has mainly worked on data driven business intelligence & digital transformation strategy projects to help clients develop GTM/Market Expansion strategies, New Technology Adoption, Competitive Benchmarking, Opportunity Assessment. It involved conducting primary and secondary research to identify market, vendor and technology dynamics and in-depth analysis on new age cognitive technologies like Artificial Intelligence, RPA, IOT.

Professional background

S&P Global Market Intelligence

Research Associate II

Manthan Advisors

Associate Consultant

Zinnov Management Consulting


Areas of coverage

Building and Expanding a Digital Business (retired)

Driving Digital Business Transformation for Industry Leadership (retired)


MBA, Finance & Marketing, Lal Bahadur Shastri Institute of Management

Bachelor's in Business Studies, University of Delhi

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Top Issues That I Help Clients Address

1How to get started with digital transformation

2How should executive leaders drive digital transformation

3How executive leaders create a digital ambition for their enterprises

4How executive leaders find the right balance between digital transformation and digital optimization