Apoorva Chhabra is an Associate Principal Analyst, a member of the CEO and Digital Leaders Research team within the CIO Research group. Her research on digital transformation and digital business is focused on helping enterprises to transform and innovate. It includes topics such as how to get started with digital transformation across business functions within the organization, how executive leaders create a strategic vision and ambition for their enterprises, as well as finding the right balance between digital transformation and digital optimization.
Prior to Gartner, Ms. Chhabra has 5+ years of work experience in the areas of research and consulting. She has mainly worked on data driven business intelligence & digital transformation strategy projects to help clients develop GTM/Market Expansion strategies, New Technology Adoption, Competitive Benchmarking, Opportunity Assessment. It involved conducting primary and secondary research to identify market, vendor and technology dynamics and in-depth analysis on new age cognitive technologies like Artificial Intelligence, RPA, IOT.
S&P Global Market Intelligence
Research Associate II
Zinnov Management Consulting
Building and Expanding a Digital Business (retired)
Driving Digital Business Transformation for Industry Leadership (retired)
MBA, Finance & Marketing, Lal Bahadur Shastri Institute of Management
Bachelor's in Business Studies, University of Delhi
1How to get started with digital transformation
2How should executive leaders drive digital transformation
3How executive leaders create a digital ambition for their enterprises
4How executive leaders find the right balance between digital transformation and digital optimization