Gartner Expert

Aura Popa

Sr Director Analyst

Aura Popa is a Senior Research Director at Gartner, focusing on BI, Analytics and Data Science.

Ms. Popa advises Data and Analytics leaders on making the most from their data through best practices in applying advanced analytics to solve complex business problems, using data visualization and storytelling to convey the findings to a broader audience. She is also passionate about how to organize Analytics and Data Science teams, with a focus on design, development, training, instruction and data literacy.

Previous experience

Prior to joining Gartner, Ms. Popa has been advising clients of various vertical industries on data analytics and insights, data strategy, roadmaps, strategy and implementation.

During her 15 years experience in Market Research Data Science and Analytics, she delivered a number of company wide analytics solutions, including dashboards and complex data science projects that helped business decision markers understand the high impact choice they can undertake based on data and insights.

Professional background


Head of Surveys and Insights

The Statistical Company

Market Research Data science Consultant

The Walt Disney Company

Research Analyst

Areas of coverage

Analytics, BI and Data Science Solutions

Data and Analytics Programs and Practices

Chief Data and Analytics Officer Leadership


M.Phil. Statistics and Econometrics, Academy of Economic Studies

B.S., Statistics and Economic Forecasting, Academy of Economic Studies

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Top Issues That I Help Clients Address

1Introduce and optimize data science capabilities for analytics solutions

2Develop and implement an analytics strategy and get started with data science

3Leverage and support self-service analytics and citizen data scientists

4Build, nurture and place data science teams

5Apply data analytics best practices