Gartner Expert

Balaji Abbabatulla

Sr Director Analyst

Balaji Abbabatulla helps Product Management Leaders of Enterprise Software Application vendors with their product, technology and Go-To-Market strategies. Mr. Abbabatulla's research helps product planning by providing insights on competitive landscape of application vendors, product development through best practices to incorporate AI, and product leadership by identifying market growth opportunities. These insights will be especially valuable for product management leaders of procurement and supply chain management applications.

Previous experience

As a startup, Mr. Abbabatulla developed an invoice automation software platform and helped a Supply Chain software vendor migrate to a cloud architecture. Prior to this, he started and scaled the Product Engineering Services business of a global software services company in U.K. and Europe. He started his career in Automotive and Textiles manufacturing before shifting to software in the year 2000.

Professional background

Btronix Limited

Company Director

Mindtree Limited

Head of Product Engineering Services - UK & Europe

Future Software

Business Development - Europe

Areas of coverage

Supply Chain Technology Strategy and Selection

Product/Service Organization and Leadership

Product/Service Discovery and Validation

Product/Service Design and Creation

Product/Service Introduction and Delivery


Post Graduate Diploma, Management, Indian Institute of Management, Bangalore, India

Bachelor's Degree, Engineering, National Institute of Technology, Jamshedpur, India

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Top Issues That I Help Clients Address

1Product planning, development and lifecycle management for e-invoicing application software

2Digitization of inbound B2B e-invoice from suppliers - receipt, validation and payment processing

3Incorporation of artificial intelligence technologies in enterprise application software, especially procurement

4Product introduction and GoToMarket strategy

5Deploying blockchain in enterprise application software products