Barry covers analyst relations, supporting research on analyst relations best practices, analyst relations impact on the business, and analyst relations leadership and evolution His specific expertise includes citizen/shadow analyst relations, stakeholder management, analyst engagement strategies, insight curation and delivery, and measurement/metrics. Barry has previous experience as an analyst, has worked at several software vendors as a product marketer handling messaging and competitive intelligence, and an analyst relations professional running a variety of influence and insights programs. He also has experience running internal consulting teams tasked with aggregating external insights for executive leadership and can speak to how diverse groups of stakeholders across the business align with analyst relations.
Most recently, Barry ran a variety of AR programs at Amazon Web Services (AWS) including AI for application development, DevOps, and business applications. He led product marketing at Mirakl (a provider of marketplace operations management), X1 (search and eDiscovery), and Mimosa Systems (email archiving and eDiscovery). Barry was also an analyst at eDJ Group, a boutique firm covering legal technology, and an information management analyst at Forrester Research.
Amazon Web Services, Sr. Manager, Analyst Relations, 7 years
Mirakl, Head of Product Marketing, 2 years
X1, Head of Product Marketing, 1 years
eDJ Group, Principal Analyst, 5 years
Mimosa Systems, Director, Product Marketing, 2 years
Forrester Research, Principal Analyst, 4 years
Analyst Relations Impact on the Business
Analyst Relations Best Practices
Analyst Relations Leadership and Evolution
MBA, University of Notre Dame
BS, Binghamton University, State University of New York
Citizen/shadow analyst relations, stakeholder management, measurement of analyst relations programs, analyst relations engagement strategies, analyst insight curation and delivery