Gartner Expert

Bindi Bhullar

Managing Vice President

Bindi Bhullar is a Managing Vice President in Gartner Research, and leads a team of analysts covering Cloud Infrastructure & Operations and strategies. Research focus includes cloud computing, virtualization, IT process automation, container technologies, public/private/hybrid/multi-cloud infrastructure, cloud edge strategy, cloud sourcing and cost governance.

Previous experience

Previously, Mr. Bhullar was the corporate and business marketing lead for Couchbase, a big data pre-IPO, open-source DBMS vendor. He was responsible for creating and managing the EMEA marketing strategy and global field marketing plan, programs, budget and team across EMEA and the U.S.

Professional background


Head of Marketing, EMEA and Global Field Marketing

HCL Technologies

Head of Marketing and Alliances, EMEA


Senior Director, Corporate Marketing, EMEA

Areas of coverage

Go-to-Market Strategy

Messaging and Differentiation

Analyst Relations Best Practices

Analyst Relations Impact on the Business

Analyst Relations Leadership and Evolution


M.S., Management Studies

B.A. (Hons.), Information Management and Finance

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Top Issues That I Help Clients Address

1Building a strategic marketing plan and executing effectively including demand generation

2Creating customer-centric differentiation, positioning, messaging and storytelling

3Adaptive go-to-market strategies including partnerships

4Analyst Relations

5Application infrastructure & middleware focusing on integration technologies and markets: iPaaS, API Management MFT, B2B / EDI, Application integration platforms and suites