Gartner Expert
Bindi Bhullar
Sr Director Analyst
Bindi Bhullar is a Senior Research Director in Gartner's Technology & Service Provider (TSP) organization and wears two hats: from a technology and markets perspective, Mr. Bhullar focuses on the application infrastructure and middleware (AIM) market with special interest in integration technologies such as iPaaS; he is also part of Gartner's Product Marketing research team covering marketing strategy and operations, Analysts Relations, go-to-market, demand generation, messaging, positioning, differentiation, partner and geo expansion strategies.
Prior to rejoining Gartner in 2016, Bindi held several senior marketing leadership roles across software, IT services and tech start-up companies. This included Oracle, Senior Director, responsible for the EMEA AR function, program and team (6 years); HCL, AVP & Head of Marketing & Alliances EMEA, supporting $1.5bn business run-rate, and responsible for marketing strategy, operations and execution including strategic communications and Analyst Relations (6 years); and Head of Marketing EMEA and field marketing globally for Couchbase, which also included AR responsibility. Coupled with 9 years of experience as research analyst with Gartner, this unique background allows Bindi to advise large, mid-size and small TSP's from a wide range of technology markets.
Previous experience
Previously, Mr. Bhullar was the corporate and business marketing lead for Couchbase, a big data pre-IPO, open-source DBMS vendor. He was responsible for creating and managing the EMEA marketing strategy and global field marketing plan, programs, budget and team across EMEA and the U.S.
Professional background
Couchbase
Head of Marketing, EMEA and Global Field Marketing
HCL Technologies
Head of Marketing and Alliances, EMEA
Oracle
Senior Director, Corporate Marketing, EMEA
Areas of coverage
Go-to-Market Strategy
Messaging and Differentiation
Analyst Relations Best Practices
Analyst Relations Impact on the Business
Analyst Relations Leadership and Evolution
Education
M.S., Management Studies
B.A. (Hons.), Information Management and Finance
Top Issues That I Help Clients Address
1Building a strategic marketing plan and executing effectively including demand generation
2Creating customer-centric differentiation, positioning, messaging and storytelling
3Adaptive go-to-market strategies including partnerships
4Analyst Relations
5Application infrastructure & middleware focusing on integration technologies and markets: iPaaS, API Management MFT, B2B / EDI, Application integration platforms and suites