Gartner Expert

Bindi Bhullar

Managing Vice President

Bindi Bhullar is a Managing Vice President in Gartner Research, and leads a team of analysts covering Cloud Infrastructure & Operations and strategies. Research focus includes cloud computing, virtualization, IT process automation, container technologies, public/private/hybrid/multi-cloud infrastructure, cloud edge strategy, cloud sourcing and cost governance.

Previous experience

Previously, Mr. Bhullar was the corporate and business marketing lead for Couchbase, a big data pre-IPO, open-source DBMS vendor. He was responsible for creating and managing the EMEA marketing strategy and global field marketing plan, programs, budget and team across EMEA and the U.S.

Professional background

Couchbase, Head of Marketing, EMEA and Global Field Marketing, 1 years

HCL Technologies, Head of Marketing and Alliances, EMEA, 6 years

Oracle, Senior Director, Corporate Marketing, EMEA, 6 years

Areas of coverage

  • Messaging and Differentiation

  • Partner and Ecosystem Strategy

  • Analyst Relations Impact on the Business

  • Analyst Relations Best Practices

  • Analyst Relations Leadership and Evolution

Education

M.S., Management Studies

B.A. (Hons.), Information Management and Finance

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Top Issues That I Help Clients Address

01

Building a strategic marketing plan and executing effectively including demand generation

02

Creating customer-centric differentiation, positioning, messaging and storytelling

03

Adaptive go-to-market strategies including partnerships

04

Analyst Relations

05

Application infrastructure & middleware focusing on integration technologies and markets: iPaaS, API Management MFT, B2B / EDI, Application integration platforms and suites