Gartner Expert

Brandon Medford

Sr Principal Analyst

Brandon Medford is a Principal Analyst at Gartner who focuses his research on the cloud service market, including cloud services (such as IaaS and PaaS), cloud-managed and professional services, content delivery services, and broad cloud technology trends. Mr. Medford advises both service provider and end-user clients in these markets with a balanced perspective on how technology and service solutions address operational requirements. He brings expertise in product management, product marketing, market strategies, cloud strategy and migration planning, and cloud management (including cloud service expense management).

Previous experience

Prior to joining Gartner, Mr. Medford accelerated technology strategy in a variety of small and midsize organizations scaling for growth and filling a variety of roles, such as system owner, product manager, analyst and system management. These organizations spanned multiple vertical industries, most notably healthcare, banking, and technology services.

Professional background

ECI Healthcare Partners

Manager, Workflow and Business Analysis

PIVOD Control Systems

Project Manager

Lorica Equity Partners

Research Analyst

Areas of coverage

Cloud Computing (retired)

Product/Service Discovery and Validation

Product/Service Design and Creation

Go-to-Market Strategy

Industry Product Planning (retired)


Currently pursuing M.B.A. and MSF, Kelley School of Business at Indiana University

B.A., Literature, Florida Gulf Coast University

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Top Issues That I Help Clients Address

1Helping service providers best tailor their products and services to meet their customers' needs

2Helping startups and small technology providers interact with enterprise customers

3How content delivery networks can thrive in the age of cloud

4How cloud markets will shift and grow in the coming years

5How to extract value with your data center strategy