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Gartner Expert
Brenda Westbrook
Sr Director Analyst
Brenda Westbrook is an experienced Supply Chain Planning Leader with over 25 years in senior positions in the High Tech industry. Ms. Westbrook helps Gartner clients evolve their supply chain planning and execution processes to improve operational outcomes, financial results and customer satisfaction. She has a strong focus on enhancing linkages across the value chain to deliver these results.
Ms. Westbrook is an end-to-end thinker, with experience in Operations, Sales, Marketing, and Consulting. She has a track record of delivering results and improvements in customer collaboration, planning, fulfillment, and inventory optimization.
Ms. Westbrook holds a Master's Degree in Applied Economics from The University of Michigan.
Previous experience
Responsible for the planning and fulfillment of the Commercial and Consumer PC businesses in the Americas. This included Account Planning, Demand Planning, Supply / Demand Balancing, Order Fulfillment and Inventory Management.
Professional background
HP Inc.
Senior Director, Americas PC Operations
Pavilion Technologies Inc.
Director, Marketing
Aspen Technology, Inc.
Director, Sales Channels, Petroleum and Refining Simulation Products
Areas of coverage
Supply Chain Planning
Supply Chain Transformation
Education
University of Michigan: Master of Arts, Applied Economics
University of Michigan: Bachelor of Arts, Economics
Stanford Graduate School of Business Executive Education: Supply Chain Management: Strategies & Innovation (Continuing Education)
Top Issues That I Help Clients Address
1How to improve the demand planning process
2How to optimize inventory and create an inventory strategy
3How to improve the supply/demand balancing, allocation and fulfillment processes
4How to improve the sales and operations (S&OP) process
5How to design organizational structures to support improved planning and execution outcomes.