Gartner Expert

Brendan Williams

Sr Director Analyst

Brendan Williams is a Senior Director Analyst within Gartner's Technology and Service Provider research organization. Mr. Williams' research is focused primarily on the market for consulting services, in particular digital business consulting services. Mr. Williams' research helps address the mission-critical priorities of product managers at consulting providers (for example, industry vertical leads or service line leads), as well as digital business consulting practice leaders. Specific focus areas include issues related to planning and developing consulting products, solutions, or offerings, such as market strategy, the competitive landscape, and product or offering differentiation.

Mr. Williams' research looks at broad themes and macro-level trends related to both the supply of and the demand for digital business consulting services, such as digital transformation and digital disruption. He focuses in particular on how consulting providers can help their clients respond to and profit from technology-driven change by transforming their business models and optimizing their operating models. Mr. Williams also works with end user organizations across all major industries and geographic markets that are buyers of consulting services.

Previous experience

Prior to joining Gartner, Mr. Williams led the digital consulting research service line and produced research delivering insights into the market for management consulting services related to emerging technologies. He has over 15 years of experience in creative, analytical, and management roles across the management consulting, IT services, financial services, and market research industries. An experienced analyst, he recently joined Gartner after four years at a boutique research house, where he built and managed a research line focused on providing insights into the emerging market for digital consulting services. Mr. Williams has worked across a number of client industries. Based in the U.K., he has extensive experience living and working across the U.S. and Western Europe.

Professional background

ALM Intelligence

Associate Director

IBM

Transition Manager, Senior Consultant

New Economy Strategies

Project Manager

Areas of coverage

Corporate Development for Tech CEOs

Product Planning

Product Development

IT Services and Solutions

Education

M.B.A., Said Business School, University of Oxford

M.A., International Relations, The Johns Hopkins University School of Advanced International Studies (SAIS)

Graduate Diploma, International Studies, The Johns Hopkins University School of Advanced International Studies (SAIS)

B.A., International Studies and Italian Studies (Minor: Music), Dickinson College, Summa Cum Laude, Departmental Honors

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Top Issues That I Help Clients Address

1Understanding the impact of technology-driven business model and operating model change on providers and buyers of consulting services

2Evaluating competitive threats and market opportunities for digital business consulting services providers

3Developing competitive positioning strategies to differentiate consulting value propositions

4Improving internal consulting service operations through structural, organizational, and cultural alignment

5Identifying opportunities to use emerging technologies to develop new consulting service offerings and innovative consulting service delivery models