Gartner Expert

Brendan Williams

Sr Director Analyst

Brendan Williams is a Senior Director Analyst within Gartner's Technology and Service Provider research organization. Mr. Williams's research is focused primarily on the market for business consulting services, with a particular focus on digital business consulting services. Though he works with both buyers and providers of consulting services, the majority of Mr. Williams' research is written for consulting providers. In particular, he focuses on addressing the needs of specific roles within consulting providers, including product or service line managers, industry vertical or practice leaders, and CEOs.

Mr. Williams's research looks at broad themes and macro-level trends related to both the supply of and the demand for business consulting services, such as digital transformation and digital disruption. Specific focus areas within the business consulting market include market strategy; solution development; messaging and positioning; and the competitive landscape. Recent research has addressed mission-critical priorities such as adapting market strategy to heightened uncertainty; identifying growth opportunities in an economic downturn; developing asset-based consulting offerings and delivery models; and adopting a more effective approach to competitive differentiation. Mr. Williams works with organizations of all sizes across all major industries and geographic markets.

Previous experience

Prior to joining Gartner, Mr. Williams built and managed a research line focused on providing insights into the emerging market for digital consulting services at a boutique research house. He has over 15 years of experience in creative, analytical, and management roles across the management consulting, IT services, financial services, and market research industries. Based in the U.K., he has extensive experience living and working across the U.S. and Western Europe.

Professional background

ALM Intelligence

Associate Director


Transition Manager, Senior Consultant

New Economy Strategies

Project Manager

Areas of coverage

Product and Services Strategy for Tech CEOs

Marketing and Sales Execution for Tech CEOs

Corporate Development and Growth Strategy for Tech CEOs

Product/Service Discovery and Validation

Product/Service Design and Creation


M.B.A., Said Business School, University of Oxford

M.A., International Relations, The Johns Hopkins University School of Advanced International Studies (SAIS)

Graduate Diploma, International Studies, The Johns Hopkins University School of Advanced International Studies (SAIS)

B.A., International Studies and Italian Studies (Minor: Music), Dickinson College, Summa Cum Laude, Departmental Honors

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Top Issues That I Help Clients Address

1Identifying and taking advantage of promising areas of client demand growth.

2Developing value propositions and messaging for target markets.

3Launching new or revised digital business consulting service offerings.

4Identifying opportunities to use emerging technologies to innovate and evolve the consulting business model and delivery model.

5Improving internal consulting service operations through structural, organizational, and cultural alignment