Brooke Grimes is a Senior Director Analyst in Gartner’s Technology Marketing practice. She advises technology marketing leaders, product marketers, and executive teams on building and scaling high‑performing Product Marketing organizations. Her research and guidance focus on Product Marketing operating models that drive measurable business and revenue outcomes, differentiation and positioning, competitive and market intelligence, launch strategy, sales enablement alignment, and strengthening partner alignment across the go‑to‑market ecosystem. Ms. Grimes also helps clients apply practical, AI‑enabled workflows to accelerate insights, refine narratives, and improve go‑to‑market decision quality.
Prior to joining Gartner, Ms. Grimes built and led Product Marketing teams across multiple growth stages and complex operating environments. Most recently, she served as Head of Product and Channel Marketing at Payscale, where she scaled Product Marketing capabilities through major organizational change, including M&A integration, leadership transitions, and strategic market pivots.
Her experience includes narrative development, cross‑functional GTM alignment, market segmentation, and the design of Product Marketing organizations that evolve with business and product maturity. Ms. Grimes also brings extensive experience communicating with executive teams and boards, translating market insights, product strategy, and competitive dynamics into clear, actionable decision paths. She has a deep understanding of how Product Marketing influences executive decision‑making, partner strategy, and scalable growth.
AcademicWorks, Director of Marketing, 6 years
Abila, Product Marketing Manager, 2 years
Paycor, Product Marketing Manager, 3 years
Payscale, Head of Product and Channel Marketing , 6 years
Indeed, Sr. Product Marketing Manager, 2 years
Blackbaud, Partner Alliances Manager, 2 years
Messaging and Differentiation
Cross-Functional Stakeholder Alignment
Go-to-Market Strategy
B.A., Marketing, Miami University, Oxford, OH
Showcasing impact of Product Marketing, defining Product Marketing internally, differentiation and positioning, sales and buyer enablement, AI in Product Marketing