Gartner Expert
Bryan Britz
Distinguished VP Analyst
Bryan Britz is a Chief of Research for Gartner's Technology and Service Provider practice. Mr. Britz is responsible for driving content and engagement innovation in Gartner's research frameworks for Tech CEOs, tech marketers, and tech product managers. He advises leadership at technology providers of all sizes around the world. He draws upon nearly 20 years of experience in the IT industry. He joined Gartner in 2010. Prior to Gartner, he had numerous marketing responsibilities at HP, EDS and Perot Systems.
Previous experience
Mr. Britz joined Gartner in 2010 after more than a decade of strategy, planning and marketing roles at HP, EDS and Perot Systems.
Professional background
Perot Systems
Numerous Strategy, Marketing and Sales-Related Roles
EDS
Manager, Market and Competitive Intelligence
HP Enterprise Services
Business Planning Manager, ES Worldwide Sales
Areas of coverage
Product Strategy and Launch for Tech CEOs
Product Planning
Planning and Segmentation
Product Messaging and Differentiation
Education
B.S., Marketing Management, The University of Tampa, magna cum laude
Top Issues That I Help Clients Address
1Technology marketing planning and segmentation, specialization in services
2Technology marketing building differentation, specialization in services
3Tech CEO product strategy and launch, specialization in services
4Tech CEO customer acquisition, specialization in services
5Technology product management product planning, specialization in services