Gartner Expert

Bryan Britz

Distinguished VP Analyst

Bryan Britz is a Chief of Research for Gartner's Technology and Service Provider practice. Mr. Britz is responsible for driving content and engagement innovation in Gartner's research frameworks for Tech CEOs, tech marketers, and tech product managers. He advises leadership at technology providers of all sizes around the world. He draws upon nearly 20 years of experience in the IT industry. He joined Gartner in 2010. Prior to Gartner, he had numerous marketing responsibilities at HP, EDS and Perot Systems.

Previous experience

Mr. Britz joined Gartner in 2010 after more than a decade of strategy, planning and marketing roles at HP, EDS and Perot Systems.

Professional background

Perot Systems

Numerous Strategy, Marketing and Sales-Related Roles


Manager, Market and Competitive Intelligence

HP Enterprise Services

Business Planning Manager, ES Worldwide Sales

Areas of coverage

Product Strategy and Launch for Tech CEOs

Product Planning

Go-to-Market Strategy

Messaging and Differentiation


B.S., Marketing Management, The University of Tampa, magna cum laude

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Top Issues That I Help Clients Address

1Technology marketing planning and segmentation, specialization in services

2Technology marketing building differentation, specialization in services

3Tech CEO product strategy and launch, specialization in services

4Tech CEO customer acquisition, specialization in services

5Technology product management product planning, specialization in services