Gartner Expert

Bryan Britz

Practice Vice President

Bryan Britz is the Practice Vice President for the Tech CEO practice within Gartner's Technology and Service Provider research organization. Mr. Britz manages a team of analysts passionately committed to helping startup and emerging technology and service providers improve effectiveness in product strategy and launch, customer acquisition, business performance management, and corporate development.

Previous experience

Mr. Britz joined Gartner in 2010 after more than a decade of strategy, planning and marketing roles at HP, EDS and Perot Systems.

Professional background

Perot Systems

Numerous Strategy, Marketing and Sales-Related Roles


Manager, Market and Competitive Intelligence

HP Enterprise Services

Business Planning Manager, ES Worldwide Sales

Areas of coverage

Product and Services Strategy for Tech CEOs

Product/Service Discovery and Validation

Go-to-Market Strategy

Messaging and Differentiation


B.S., Marketing Management, The University of Tampa, magna cum laude

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Top Issues That I Help Clients Address

1Technology marketing planning and segmentation, specialization in services

2Technology marketing building differentation, specialization in services

3Tech CEO product strategy and launch, specialization in services

4Tech CEO customer acquisition, specialization in services

5Technology product management product planning, specialization in services