Charles Golvin specializes in how all manner of connected devices impact strategies and create opportunities for marketing leaders, from today's personal handheld devices to tomorrow's Internet of Things.
Mobile marketing manager/director
Chief marketing technology officer
Prior to Gartner, he researched all aspects of mobility, spanning user behavior, device adoption, network technology, applications and services. He also initiated and led new research streams in digital home, mobile marketing and connected vehicles.
Vice President, Engineering & Chief Technology Officer
Marketing Technology and Emerging Trends
Customer Experience Design and Execution
M.S., Mathematics, University of California at Santa Cruz
B.S., Mathematics, summa cum laude, University of California at Santa Cruz
1How do I make a case for mobile marketing?
2Which approach will best fit my marketing requirements: mobile extender or mobile-centric?
3How do I mobilize my brand to deliver real business value via mobile marketing?
4How do I leverage real-time engagement?
5What market trends present opportunities and disruptions for marketing?