Experts

Charles S. Golvin

Sr Director Analyst

Charles Golvin specializes in how all manner of connected devices impact strategies and create opportunities for marketing leaders, from today's personal handheld devices to tomorrow's Internet of Things.

Previous experience

Prior to Gartner, Mr. Golvin researched all aspects of mobility, spanning user behavior, device adoption, network technology, applications and services. He also initiated and led new research streams in digital home, mobile marketing and connected vehicles.

Professional background

Forrester Research

Principal Analyst

Citibank

Vice President

Philips Media

Vice President, Engineering & Chief Technology Officer

Areas of coverage

Marketing Technology and Emerging Trends

Mobile Marketing

Education

M.S., Mathematics, University of California at Santa Cruz

B.S., Mathematics, summa cum laude, University of California at Santa Cruz

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Top Issues That I Help Clients Address

1How do I make a case for mobile marketing?

2Which approach will best fit my marketing requirements: mobile extender or mobile-centric?

3How do I mobilize my brand to deliver real business value via mobile marketing?

4How do I leverage real-time engagement?

5What market trends present opportunities and disruptions for marketing?