Experts
Charles S. Golvin
Sr Director Analyst
Charles Golvin specializes in how all manner of connected devices impact strategies and create opportunities for marketing leaders, from today's personal handheld devices to tomorrow's Internet of Things.
Roles and responsibility
CMO
Mobile marketing manager/director
Chief marketing technology officer
Previous experience
Prior to Gartner, he researched all aspects of mobility, spanning user behavior, device adoption, network technology, applications and services. He also initiated and led new research streams in digital home, mobile marketing and connected vehicles.
Professional background
Forrester Research
Principal Analyst
Citibank
Vice President
Philips Media
Vice President, Engineering & Chief Technology Officer
Areas of coverage
Multichannel Marketing
Marketing Technology and Emerging Trends
Mobile Marketing
Digital Commerce
Customer Experience Design and Execution
Education
M.S., Mathematics, University of California at Santa Cruz
B.S., Mathematics, summa cum laude, University of California at Santa Cruz
Top Issues That I Help Clients Address
1How do I make a case for mobile marketing?
2Which approach will best fit my marketing requirements: mobile extender or mobile-centric?
3How do I mobilize my brand to deliver real business value via mobile marketing?
4How do I leverage real-time engagement?
5What market trends present opportunities and disruptions for marketing?