Gartner Expert
Chelsea Gross
Director, Advisory
Chelsea Gross is a Senior Principal covering Gartner Digital Benchmarking across retail sectors for advisory clients. Ms. Gross specializes in Luxury Fashion and Spirits, previously working in both the Beauty and the Specialty Retail verticals.
Previous experience
At Planet Retail, Ms. Gross led custom retail advisory work for Consumer Electronics, CPG and Big Box clients. Topics included "Future of In-Store Merchandising" and "In-store Digital Best Practices".
Professional background
Planet Retail (now Edge by Ascential)
Analyst
Areas of coverage
Digital Marketing Strategy and Execution
Education
Bowdoin College, Anthropology & Economics With Honors
Top Issues That I Help Clients Address
1Value of the brand site and how to prioritize roadmap on brand sites
2Shifts in social media tactics and how to prioritize platforms
3Emerging content trends on brand sites and social media
4Localization tactics how brands leverage localization to resonate with specific audiences
5Driving DTC via brand site e-commerce