Gartner Expert

Chelsea Gross

Director, Advisory

Chelsea Gross is a Senior Principal covering Gartner Digital Benchmarking across retail sectors for advisory clients. Ms. Gross specializes in Luxury Fashion and Spirits, previously working in both the Beauty and the Specialty Retail verticals.

Previous experience

At Planet Retail, Ms. Gross led custom retail advisory work for Consumer Electronics, CPG and Big Box clients. Topics included "Future of In-Store Merchandising" and "In-store Digital Best Practices".

Professional background

Planet Retail (now Edge by Ascential)

Analyst

Areas of coverage

Digital Marketing Strategy and Execution

Education

Bowdoin College, Anthropology & Economics With Honors

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Top Issues That I Help Clients Address

1Value of the brand site and how to prioritize roadmap on brand sites

2Shifts in social media tactics and how to prioritize platforms

3Emerging content trends on brand sites and social media

4Localization tactics how brands leverage localization to resonate with specific audiences

5Driving DTC via brand site e-commerce