Chelsea Gross is a Director, Industry Analyst covering Travel & Hospitality within the Digital Performance Benchmarks group. Ms. Gross has previous experience working with clients across retail sectors, including Spirits, Beauty, Specialty Retail, Luxury, and Activewear.
At Planet Retail, Ms. Gross led custom retail advisory work for Consumer Electronics, CPG and Big Box clients. Topics included "Future of In-Store Merchandising" and "In-store Digital Best Practices".
Planet Retail (now Edge by Ascential)
Digital Marketing Strategy and Execution
Marketing Data and Analytics
Content Marketing and Management
Customer Acquisition and Retention
Bowdoin College, Anthropology & Economics With Honors
1Driving DTC via brand site e-commerce
2Improving digital commerce initiatives
3Emerging content trends on brand sites and social media