Gartner Expert

Chelsea Gross

Director Analyst

Chelsea Gross is a Director Analyst covering the Retail and Travel & Hospitality industries, leading the analysis for the Multi-Brand Digital IQ and the Travel & Hospitality Digital IQ in 2021. Previously at L2 Inc, Chelsea led many client-facing teams including Retail, Beauty, Luxury, and Spirits. She continues to work with a variety of brands on digital commerce strategy.

Previous experience

At Planet Retail, Chelsea led custom retail advisory work for Consumer Electronics, CPG and Big Box clients. Frequent travel and custom projects led Chelsea to focus on core challenges facing Big Box retail, including the "Future of In-Store Merchandising" and "In-store Digital Best Practices", which continue to be relevant today.

Professional background

RNG - Planet Retail (now Edge by Ascential)

Analyst

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Data and Analytics

Customer Experience

Customer Acquisition and Retention

Industry Marketing Execution

Education

Bowdoin College, Archaeology & Economics With Honors

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Top Issues That I Help Clients Address

1Improving brand performance via direct to consumer channels

2Developing core digital competencies within an organizational structure

3Identifying emerging content and commerce trends