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Gartner Expert
Chelsea Gross
Director Analyst
Chelsea Gross is a Director Analyst covering the Retail and Travel & Hospitality industries, leading the analysis for the Multi-Brand Digital IQ and the Travel & Hospitality Digital IQ in 2021. Previously at L2 Inc, Chelsea led many client-facing teams including Retail, Beauty, Luxury, and Spirits. She continues to work with a variety of brands on digital commerce strategy.
Previous experience
At Planet Retail, Chelsea led custom retail advisory work for Consumer Electronics, CPG and Big Box clients. Frequent travel and custom projects led Chelsea to focus on core challenges facing Big Box retail, including the "Future of In-Store Merchandising" and "In-store Digital Best Practices", which continue to be relevant today.
Professional background
RNG - Planet Retail (now Edge by Ascential)
Analyst
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Data and Analytics
Customer Experience
Customer Acquisition and Retention
Industry Marketing Execution
Education
Bowdoin College, Archaeology & Economics With Honors
Top Issues That I Help Clients Address
1Improving brand performance via direct to consumer channels
2Developing core digital competencies within an organizational structure
3Identifying emerging content and commerce trends