Gartner Expert

Chelsea Gross

Director Analyst

Chelsea Gross is a Director, Industry Analyst covering Travel & Hospitality within the Digital Performance Benchmarks group. Ms. Gross has previous experience working with clients across retail sectors, including Spirits, Beauty, Specialty Retail, Luxury, and Activewear.

Previous experience

At Planet Retail, Ms. Gross led custom retail advisory work for Consumer Electronics, CPG and Big Box clients. Topics included "Future of In-Store Merchandising" and "In-store Digital Best Practices".

Professional background

Planet Retail (now Edge by Ascential)

Analyst

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Data and Analytics

Content Marketing and Management

Customer Experience

Customer Acquisition and Retention

Education

Bowdoin College, Anthropology & Economics With Honors

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Top Issues That I Help Clients Address

1Driving DTC via brand site e-commerce

2Improving digital commerce initiatives

3Emerging content trends on brand sites and social media