Gartner Expert

Christine Adams

Practice Vice President

Christine Adams is a Practice Vice President in the global Technology & Service Provider Research business within Gartner. She leads the Gartner for General Managers and Invest role based analyst teams.

In her career with Gartner, Ms. Adams has held several roles, including vendor lead analyst, agenda manager for consulting and system integration, agenda manager for marketing and channels, and group manager for applications verticals and tech go to market.

Previous experience

Prior to joining Gartner, Ms. Adams led enterprise marketing and strategy development for, an ASP operating in the online recruiting industry. She spent 10 years leading regional, national and worldwide market strategy efforts for the former Big Six professional services firm of Coopers & Lybrand. During her last two years at Coopers & Lybrand, Ms. Adams was the global marketing director for the firm's $1 billion tax line of business, which had operations in more than 120 countries. Ms. Adams has also served as a market and business strategy consultant to professional services and higher-education organizations.

Professional background

Director of Enterprise Marketing

Coopers & Lybrand

Global Director of Marketing, Tax Line of Business

Independent Consultant


Areas of coverage

Strategize Long-Term Growth (retired)

Extend and Defend Current Market Share (retired)

Optimize Growth Pivots (retired)


M.B.A., with honors, University of Southern California's Marshall School of Business

B.A., Wellesley College

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Top Issues That I Help Clients Address

1Maximizing product or service portfolio growth

2Creating and communicating a compelling product or service vision

3Identifying new growth opportunities

4Understanding enterprise buying behavior and its impact on product portfolio choices

5Identifying the best vertical go-to-market strategy for a product or service portfolio