Gartner Expert

David Penny

Sr Director Analyst

David Penny is a Senior Director Analyst for ERP & Finance Strategy

His aim is to provide leaders with indispensable insights, advice and tools for their ERP & Finance Strategy

Previous experience

Previously David worked at one of the UK leading SAP Resellers and Partner Managed Cloud providers where he was Head of SAP HANA Managed Cloud services. The group offered a range of RISE and license software and platform solutions for S/4HANA and BW/4HANA.

Professional background

Opal Wave

Platform Services Director


Regional Channel Director


Enterprise Channel Director, UK

Areas of coverage






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Top Issues That I Help Clients Address

1Which S/4HANA Variant? [S/4HANA AnyPrem, S/4C Public Ed, Private Ed (+Customer DC option)]

2Whether to choose Rise with SAP'

3SAP Partner Services and GTM Channels [Direct, ccFLex, VAR & PMC]

4SAP S/4HANA Implementation Challenges [brownfield, greenfield, migration & cut-over strategies]

5SAP BPC: roadmap to other SAP analytics & consolidation solutions