Gartner Expert

David Pidsley

Sr Director Analyst

David Pidsley is a Senior Director Analyst at Gartner, where he focuses on Analytics, BI and Data Science. He provides Research & Advisory for Data & Analytics Leaders to make the most from their investments in Business Analytics & Data Science platforms and service providers. His research includes Performance Management (Cost Optimization & Business Value Outcomes), Augmented Analytics (Decision Support Systems, Natural Language Generation, Graph Technologies), and Data & Analytics Governance. He is experienced in business case development and strategy, architecting scalable insight-driven solutions, and the organizational and culture changes required for consumer adoption of business analytics and data science in the evolving workplace.

Previous experience

David Pidsley joined Gartner in 2020 with over 15 years experience as a British technology leader and Business Intelligence specialist, transforming data into insight using Artificial Intelligence. Before that, he was CTO for Analytics at system integrator DXC Technology, having previously founded content intelligence company Cause Analytics, and earlier headed marketing strategy for UNIT4.

Professional background

DXC Technology

Analytics CTO

Cause Analytics



Head of Strategic Marketing

Areas of coverage

Data and Analytics Leaders

Analytics, BI and Data Science Solutions

Data and Analytics Programs and Practices

Artificial Intelligence

Finance Applications


Visiting Fellow, Department of Psychology, University of Southampton (2016/17)

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Top Issues That I Help Clients Address

1How to understand trends in Analytics, BI and Data Science including modern BI, cloud, and augmented analytics.

2How to deliver business value with a metrics framework and KPIs for Analytics, BI and Data Science.

3How to start and mature a successful strategy (roadmap/program) for Analytics, BI and Data Science.

4How to evolve and transform organizational performance with best-practices for projects, process, policy, culture and ethics.

5How to enable citizen data science, self-service BI and analytics.