Gartner Expert

Derek C Stubbs

Sr Director Analyst

Derek Stubbs is a Senior Director Analyst who provides research and insights on US consumer behaviors with a specific focus on income groups (low middle income through the affluent); economic issues affecting consumer spending and saving behaviors; and buying and tech platforms, with a specific emphasis on financial services.

Mr. Stubbs has been with Gartner for over 10 years. Prior to that he spent 15 years in advertising and direct marketing with some of the biggest firms on Madison Avenue. There he has worked on brands in and outside of financial services, with clients as diverse as Hills Pet Nutrition, Chase Manhattan (now JP Morgan Chase), E*TRADE, American Express, the American Institute of Certified Public Accountants, Jaguar Cars and Mercedes Benz, among others.

Previous experience

In his previous life, Mr. Stubbs worked in account management and strategic planning in various advertising agencies, primarily in New York City.

Professional background

Young & Rubicam/Wunderman

SVP Group Account Director

Pickholtz Tweedy & Company

Account Director

Ogilvy & Mather

Account Executive

Areas of coverage

Customer Acquisition and Retention

Industry Marketing Execution


Bachelor of Communications, Bethany College.

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Top Issues That I Help Clients Address

1Consumer Values

2Personal Finance

3Consumers and Financial Services

4Sociopolitical and Cultural Trends