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Gartner Expert
Derry N. Finkeldey
VP Analyst
Derry Finkeldey advises senior leaders at technology and service provider firms on the development of their business and go-to-market strategies. Ms. Finkeldey analyses the dynamics of B2B technology buyer behavior and the implications for customer engagement. She works closely with technology provider executive leaders and sales teams to apply this understanding to validate strategies, improve sales and marketing effectiveness and sales enablement programs.
Previous experience
Ms. Finkeldey has 20 years of experience in the IT industry based in Australia and Europe. She has seven years of experience as a management consultant, selling and delivering business strategy, competitive analysis and commercialization projects for leading IT, telecommunications and financial services firms and government organizations across Europe and Asia/Pacific. She has also run field and account-based marketing programs for a service firm in Asia/Pacific.
Areas of coverage
Marketing and Sales Execution for Tech CEOs
Go-to-Market Strategy
Messaging and Differentiation
Tech Buying Behavior
Business Buyer Insights
Education
Graduate Diploma in Management, University of New South Wales and University of Sydney
Graduate Certificate Insurance and Risk Management, Deakin University
B.A., University of Western Australia
Top Issues That I Help Clients Address
1Tech providers: Understanding buyer behavior of technology, including business buyers
2Tech providers: Positioning and value proposition development in competitive markets
3Tech providers: Shifting to an industry go-to-market strategy
4Tech providers: Demonstrating business value in the buying process
5Tech providers: Market expansion decisions
Latest blog posts
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