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Gartner Expert
Derry N. Finkeldey
VP Analyst
Derry Finkeldey advises senior leaders at high-tech and services firms on the development of their business and go-to-market strategies. Ms. Finkeldey analyses the dynamics of B2B technology buyer behavior and the implications for customer engagement. She works closely with hi-tech and services firm executive leaders and sales teams to apply this understanding to validate segmentation and targeting, improve sales and marketing effectiveness and sales enablement programs.
Previous experience
Ms. Finkeldey has over 30 years of experience in the IT industry based in Australia and Europe. She has seven years of experience as a management consultant, selling and delivering business strategy, competitive analysis and commercialization projects for leading IT, telecommunications and financial services firms and government organizations across Europe and Asia/Pacific. She has also run field campaigns and account-based marketing programs for a service firm in Asia/Pacific.
Areas of coverage
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Tech Buying Approaches
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Tech Buying Priorities and Motivations
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Tech Buying Challenges
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Cross-Functional Tech Buying Dynamics
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Sales Tech Buying Dynamics
Education
Graduate Diploma in Management, University of New South Wales and University of Sydney
Graduate Certificate Insurance and Risk Management, Deakin University
B.A., University of Western Australia
Top Issues That I Help Clients Address
Tech providers: Understanding buyer behavior of technology, including business buyers
Tech providers: Positioning and value proposition development in competitive markets
Tech providers: Shifting to an industry go-to-market strategy
Tech providers: Demonstrating business value in the buying process
Tech providers: Identifying ideal target customers