Gartner Expert

Don Scheibenreif

Distinguished VP Analyst

Don Scheibenreif is a Vice President, Distinguished Analyst with Gartner's Customer Experience research group. Mr. Scheibenreif works with customer experience and IT leaders on how emerging trends and digital business will impact customer experience. He is a founding member of Gartner's research on digital business and digital business transformation and he has served clients in Gartner's Industries Research and Technology Innovation practices.

Previous experience

Prior to joining Gartner, Mr. Scheibenreif spent more than 20 years as a corporate marketing practictioner and leader in the CPG, retail, food service and B2B industries. He understands the challenges and opportunities organizations face as they seek to engage their customers to drive growth.

Professional background

WW Grainger

Vice President - Strategic Marketing

The Coca-Cola Co.

Director - Consumer Marketing

The Quaker Oats Co. (now PepsiCo)

Brand Management and Customer Marketing

Areas of coverage

CRM Strategy and Customer Experience

Executive Leadership: Customer Experience Strategies


M.B.A., Marketing, The University of Chicago Booth School of Business

B.S., Marketing, DePaul University

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Top Issues That I Help Clients Address

1What is the impact of emerging technology and digital business on the future of customer experience?

2How can my organization prepare for the future of customers, including Machine Customers?

3How can I help my organization with the right customer experience strategy?

4How can I leverage the CX CORE model in my customer experience strategy?

5How can I get my CX initiative off the ground?