Gartner Expert

Ellen Eichhorn

Sr Director Analyst

Ellen Eichhorn is a Research Director in Gartner's CIO Research Group. Utilizing over 35 years of consumer goods experience, Ms. Eichhorn covers AI, digital optimization/transformation, trends and corporate social responsibility within consumer goods manufacturing. In addition, she covers the practices of trade promotion management/optimization, retail execution, and revenue growth management.

Previous experience

Prior to Gartner, Ms. Eichhorn was the CIO for North America supporting the regional delivery of IT applications and services for Henkel. She has in-depth experience in leadership, change management, application development/selection, service delivery, governance and sourcing. Prior to Henkel, she was with Ralston Purina. She held various positions, including working in the manufacturing facilities as a cost accountant and business analysis for application development.

Professional background


VP, IT Transformation

Ralston Purina

Manager, Application Development

Areas of coverage

Manufacturing Digital Transformation and Innovation

Manufacturing IT Optimization and Modernization


Bachelor's degree, Business Administration, University of Iowa

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Top Issues That I Help Clients Address

1AI in the consumer goods industry - what does it look like and where to start.

2Provide clarity on the difference between trade promotion management and trade promotion optimization

3Define revenue growth management in consumer goods.

4Identify and discuss the digitalization scenarios within the consumer goods industry

5Identify considerations for effective change management with project implementation