Ellen Eichhorn is a Research Director in Gartner's CIO Research Group. Utilizing over 35 years of consumer goods experience, Ms. Eichhorn covers AI, digital optimization/transformation, trends and corporate social responsibility within consumer goods manufacturing. In addition, she covers the practices of trade promotion management/optimization, retail execution, and revenue growth management.
Prior to Gartner, Ms. Eichhorn was the CIO for North America supporting the regional delivery of IT applications and services for Henkel. She has in-depth experience in leadership, change management, application development/selection, service delivery, governance and sourcing. Prior to Henkel, she was with Ralston Purina. She held various positions, including working in the manufacturing facilities as a cost accountant and business analysis for application development.
VP, IT Transformation
Manager, Application Development
Manufacturing Digital Transformation and Innovation
Manufacturing IT Optimization and Modernization
Bachelor's degree, Business Administration, University of Iowa
1AI in the consumer goods industry - what does it look like and where to start.
2Provide clarity on the difference between trade promotion management and trade promotion optimization
3Define revenue growth management in consumer goods.
4Identify and discuss the digitalization scenarios within the consumer goods industry
5Identify considerations for effective change management with project implementation