Gartner Expert

Emma Mathison

Principal, Research

Emma Mathison is a Research Analyst, with the consumer insights team in the Gartner for Marketers business. She studies consumer values and attitudes as well as cultural shifts and patterns that impact consumer behaviors.

Her current research focuses on studying young consumers, parents and family, LGBTQ and gender topics as well as global consumers.

Previous experience

As an associate consultant Ms. Mathison developed selection assessments through job analysis research; Conducting interviews and collecting survey data to understand the important skills and traits required for specific job roles

Professional background

CEB - Talent Assessment

Associate Consultant


B.S. Psychology (Summa Cum Laude), Minor in Business Administration From University of Wisconsin, Oshkosh

M.S. Industrial Organization Psychology From St. Cloud State University

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