Erin Gordon is a Director Analyst in Gartner's High Tech & Invest research organization, bringing over a decade of industry experience to her role. She provides guidance to CEOs and their teams leading startup and emerging technology and service provider businesses.
Ms. Gordon's research focuses on customer acquisition topics, primarily concentrating on product marketing and demand generation, but also exploring sales effectiveness and the challenges that emerge at the juncture of sales and marketing.
Additionally, Ms. Gordon is a founding member of Gartner's Women in Technology Executive Leadership (WTEL) research initiative, which aims to promote women's leadership in the tech sector, address professional challenges related to gender faced by women clients, and advocate for women's executive leadership in technology.
Ms. Gordon has first-hand practitioner experience in product management and product marketing initiatives, having supported both Gartner's High Tech & Telecom and Marketing Leaders portfolios throughout the 2010s. During that time, Ms. Gordon was responsible for organically growing a nascent product, launching a new flagship portfolio, and go-to-market planning for both including positioning, messaging, and sales enablement.
Gartner, Product Management & Sales Enablement, 5 years
Gartner, Client Retention & Success, 4 years
Product and Services Strategy
Customer Expansion and Engagement
Bachelor of Arts, English, Rollins College
Master of Arts, Technical Communications, University of Central Florida
Targeting and differentiated messaging
Lead and demand generation
Customer acquisition
Gender diversity and equity in the tech industry
Product marketing