Gartner Expert

Erin Lloyd Gordon

Director Analyst

Erin Lloyd Gordon is a Sr. Principal Analyst in Gartner's Technology and Service Provider research organization, advising Technology CEOs in startup and midsize enterprises. Ms. Gordon researches customer acquisition (including sales effectiveness) and the challenges that arise at the intersection of sales and marketing. Recent research addresses account-based marketing (ABM) implementation and how to involve Sales in product launches. Ms. Gordon's research for technology CEOs also includes product strategy; particularly the roles and talent needed to build marketable products.

Ms. Gordon is a founding member of Gartner's Women in Technology Executive Leadership (WTEL) research initiative. Within the context of Gartner's Technology and Service Provider role-based research, WTEL's mission is to advance women's leadership across the tech sector, address women client's professional challenges related to gender, and advocate women's executive leadership in technology.

Previous experience

Ms. Gordon was formerly a product manager for both Gartner's High Tech and Telecom programs and Gartner for Marketers, with experience in product launches, go-to-market planning, positioning and messaging, and sales training and enablement.

Professional background


Product Management & Sales Enablement


Client Retention

Areas of coverage

Product Strategy and Launch for Tech CEOs

Business Performance Management for Tech CEOs

Customer Acquisition for Tech CEOs


Bachelor of Arts, English, Rollins College

Master of Arts, Technical Communications, University of Central Florida

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Top Issues That I Help Clients Address

1Balancing growing product orgs with non-technical roles/skills in order to build marketable solutions

2Involving Sales in the the product launch plan for an effective launch

3Advancing women leaders' representation and success in the technology industry

4Improving gender diversity within tech provider and tech service provider organizations

5Evaluating if their organization is ready augment their demand gen with an ABM pilot