Erin Lloyd Gordon is a Sr. Principal Analyst in Gartner's Technology and Service Provider research organization, advising Technology CEOs in startup and midsize enterprises. Ms. Gordon researches customer acquisition (including sales effectiveness) and the challenges that arise at the intersection of sales and marketing. Recent research addresses account-based marketing (ABM) implementation and how to involve Sales in product launches. Ms. Gordon's research for technology CEOs also includes product strategy; particularly the roles and talent needed to build marketable products.
Ms. Gordon is a founding member of Gartner's Women in Technology Executive Leadership (WTEL) research initiative. Within the context of Gartner's Technology and Service Provider role-based research, WTEL's mission is to advance women's leadership across the tech sector, address women client's professional challenges related to gender, and advocate women's executive leadership in technology.
Ms. Gordon was formerly a product manager for both Gartner's High Tech and Telecom programs and Gartner for Marketers, with experience in product launches, go-to-market planning, positioning and messaging, and sales training and enablement.
Product Management & Sales Enablement
Product Strategy and Launch for Tech CEOs
Business Performance Management for Tech CEOs
Customer Acquisition for Tech CEOs
Bachelor of Arts, English, Rollins College
Master of Arts, Technical Communications, University of Central Florida
1Balancing growing product orgs with non-technical roles/skills in order to build marketable solutions
2Involving Sales in the the product launch plan for an effective launch
3Advancing women leaders' representation and success in the technology industry
4Improving gender diversity within tech provider and tech service provider organizations
5Evaluating if their organization is ready augment their demand gen with an ABM pilot