Evan Neufeld is Vice President of Intelligence at l2/Gartner. Most recently, he was the CMO of Ground Truth, a mobile analytics company.
Mr. Neufeld has been inside of the digital ad tech space/industry for 20+ years.
VP & Senior Analyst - Mobile
Content Marketing and Management
M.A., New York University
B.A., Vassar College
1Benchmarking digital competency of brands
2Deploying effective data and targeting strategies via owned, earned, and paid digital media
3Understanding the deployment and ROI models for influencer marketing
4Challenges and opportunities around generating a single view of the customer via cross platform identity matching
5Next-generation permission marketing