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Gartner Expert
Evan Neufeld
Practice Vice President
Evan Neufeld is Managing Vice President, Gartner for Marketers. Most recently, Mr. Neufeld was Vice President of Intelligence at L2, where he managed thought leadership around the impact of platforms and practices on a brand's digital performance. He has earned the role of a respected industry analyst in mobile, social and interactive marketing with extensive experience in developing and marketing digital research products and services for fortune 500 companies. Throughout his career, he has been an integral player in many industry firsts such as helping to build the first ever digital advertising tracking company, developing the first mobile ad effectiveness tool and the first census based, market-market level mobile audience measurement product.
Previous experience
Mr. Neufeld has been inside of the digital ad tech space/industry for 20+ years.
Professional background
Ground Truth
CMO
Storyline Development
Co-Founder
ComScore
VP & Senior Analyst - Mobile
Areas of coverage
Digital Marketing Strategy and Execution
Mobile Marketing
Digital Commerce (retired)
Content Marketing and Management
Advertising (retired)
Education
M.A., New York University
B.A., Vassar College
Top Issues That I Help Clients Address
1Benchmarking digital competency of brands
2Deploying effective data and targeting strategies via owned, earned, and paid digital media
3Understanding the deployment and ROI models for influencer marketing
4Challenges and opportunities around generating a single view of the customer via cross platform identity matching
5Next-generation permission marketing