Intelligence Report
Localization 2019
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Gartner Expert
Evan Neufeld
Managing Vice President
Evan Neufeld is Vice President of Intelligence at l2/Gartner. Most recently, he was the CMO of Ground Truth, a mobile analytics company.
Previous experience
Mr. Neufeld has been inside of the digital ad tech space/industry for 20+ years.
Professional background
Ground Truth
CMO
Storyline Development
Co-Founder
ComScore
VP & Senior Analyst - Mobile
Areas of coverage
Multichannel Marketing
Mobile Marketing
Digital Commerce
Content Marketing and Management
Advertising
Education
M.A., New York University
B.A., Vassar College
Top Issues That I Help Clients Address
1Benchmarking digital competency of brands
2Deploying effective data and targeting strategies via owned, earned, and paid digital media
3Understanding the deployment and ROI models for influencer marketing
4Challenges and opportunities around generating a single view of the customer via cross platform identity matching
5Next-generation permission marketing