Evan is the Practice Vice President for Quantitative Innovation, managing a team of Data Scientists, Statisticians, Product Managers, Engineers and Methodologists supporting GartnerÃ¢ÂÂs Marketing + Communications benchmarking products and research, identify key trends impacting CMOs and senior Marketing executives and translating those into data and research offerings.
Previously, Mr. Neufeld was Vice President of Intelligence at L2, where he managed thought leadership around the impact of platforms and practices on a brand's digital performance.
Evan has been a respected industry analyst in mobile, social and digital marketing with extensive experience in developing and marketing digital research products and services for fortune 500 companies. Throughout his career, he has been an integral player in many industry firsts such as helping to build the first ever digital advertising tracking company, developing the first mobile ad effectiveness tool and deploying the first census based, market-level mobile audience measurement product.
Mr. Neufeld has been inside of the digital ad tech space/industry for 25+ years.
Vice President of Intelligence
M.A., New York University
B.A., Vassar College
1Benchmarking digital competency of brands
2Deploying effective data and targeting strategies via owned, earned, and paid digital media
3Challenges and opportunities around generating a single view of the customer via cross platform identity matching
4Next-generation permission marketing