Gartner Expert

Evan Neufeld

Managing Vice President

Evan Neufeld is Vice President of Intelligence at l2/Gartner. Most recently, he was the CMO of Ground Truth, a mobile analytics company.

Previous experience

Mr. Neufeld has been inside of the digital ad tech space/industry for 20+ years.

Professional background

Ground Truth


Storyline Development



VP & Senior Analyst - Mobile

Areas of coverage

Multichannel Marketing

Mobile Marketing

Digital Commerce

Content Marketing and Management



M.A., New York University

B.A., Vassar College

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Top Issues That I Help Clients Address

1Benchmarking digital competency of brands

2Deploying effective data and targeting strategies via owned, earned, and paid digital media

3Understanding the deployment and ROI models for influencer marketing

4Challenges and opportunities around generating a single view of the customer via cross platform identity matching

5Next-generation permission marketing