Gartner Expert

Evan Neufeld

VP

Evan Neufeld is Managing Vice President, Gartner for Marketers. Most recently, Mr. Neufeld was Vice President of Intelligence at L2, where he managed thought leadership around the impact of platforms and practices on a brand's digital performance. He has earned the role of a respected industry analyst in mobile, social and interactive marketing with extensive experience in developing and marketing digital research products and services for fortune 500 companies. Throughout his career, he has been an integral player in many industry firsts such as helping to build the first ever digital advertising tracking company, developing the first mobile ad effectiveness tool and the first census based, market-market level mobile audience measurement product.

Previous experience

Mr. Neufeld has been inside of the digital ad tech space/industry for 20+ years.

Professional background

Ground Truth

CMO

Storyline Development

Co-Founder

ComScore

VP & Senior Analyst - Mobile

Areas of coverage

Digital Marketing Strategy and Execution

Mobile Marketing

Digital Commerce (retired)

Content Marketing and Management

Advertising (retired)

Education

M.A., New York University

B.A., Vassar College

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Top Issues That I Help Clients Address

1Benchmarking digital competency of brands

2Deploying effective data and targeting strategies via owned, earned, and paid digital media

3Understanding the deployment and ROI models for influencer marketing

4Challenges and opportunities around generating a single view of the customer via cross platform identity matching

5Next-generation permission marketing