Fabrizio Biscotti (Twitter: @fab_biscotti) is an Analyst, part of the Product Marketer Practice in the Cross Market/Cross Role and Customer Acquisition team within the Gartner Technology and Service Provider (TSP) research organization.
Mr. Biscotti contributes to tech go-to-market research, marketing, messaging, positioning, storytelling and go-to-market strategies including geographical market entry. From a technology/market perspective, he is responsible for the coverage of the application infrastructure and middleware (AIM) and PaaS markets and advises vendors and end users on key dynamics and opportunities. His particular focus is on platform middleware (application platform software, aPaaS, Low Code/No Code), robotic process automation (RPA), message-oriented middleware, business process management suites (BPMS), full life cycle API management and digital experience platforms (DXP). On the integration middleware side, he covers the macro trends relevant both for vendors and end users.
He also looks at market activities surrounding emerging technologies, such as platform as a service (PaaS), in-memory computing, event stream processing and low-latency messaging.
In the past, Mr. Biscotti has served as Gartner's Vendor Lead Analyst covering TIBCO Software and has managed several research agendas: For European software coverage, for worldwide software market studies and for enterprise software market dynamics.
In 2005 and 2007, he earned Gartner's Research Achievement Award in recognition of outstanding achievement within the research organization.
Before joining Gartner, Mr. Biscotti completed research projects for RHOSS, an Italian manufacturing company, and worked for Officine Forgiarini, which participates in the production of robotics and industrial automation.
Product Messaging and Differentiation
Product Marketing Impact
Technology Market Essentials
M.S., Information Security, Royal Holloway College, University of London, U.K.
M.A., Management, University of London, U.K.
B.A., University of Trieste, Italy
1Application infrastructure and middleware market dynamics
2In-memory computing and PaaS market dynamics
3Understanding today's technology life cycle (from buying through owning)
4Using storytelling to drive strategy, leadership and culture
5Adapting go-to-market efforts to align to customer interests