Gartner Expert

Guy Wood

Sr Director Analyst

Mr. Wood is a Senior Director, Research at Gartner, where he is part of the Sales Technologies Group. Mr. Wood researches Sales CRM, focusing on Sales Force Automation and Sales Engagement. He co-authors the CRM Sales Force Automation MQ, the Sales Engagement MG, and the Partner Relationship Management (PRM) MG. Mr. Wood has 20 years of leadership experience and expertise in the execution of sales technologies in the Telecoms & IT industries.

Previous experience

Mr. Wood has 20 years of experience in Sales Leadership and Sales Operations. He has worked at firms such as BT Global Services and CGI Inc., most recently as the Head of Sales Operations at RM Education. In this role, he directly supported sales teams, the CSO, and the executive by reporting on cadence, discipline, and format of sales reporting for visibility, performance, and strategic decision-making. Mr. Wood built a Renewals Dashboard providing actionable insight to increase renewal ratios; he was the product owner for the Sales CRM program and introduced Sales Enablement/Engagement technology.

Professional background

RM Education

Head Of Sales Operations

CGI Inc. (Logica)

Director - CRM and Business Development Process

BT Globlal Services

GM - Mid Market Business Solutions

Areas of coverage

CRM Strategy and Customer Experience

Digital Commerce and CRM Sales Technologies


Upper Second class (Hons) BA Political Economy

Greenwich University London

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Top Issues That I Help Clients Address

1Implementing Sales CRM technology effectively to get a return on investment for users and leaders.

2How sales technology can leverage your employee engagement, customer loyalty and revenue growth

3Getting started with a Sales CRM program, vision, and strategy.