Gartner Expert

Hanna Karki

Principal Analyst

Hanna Karki is a Principal Analyst in Gartner's Retail Industry Practice. She leads the research on retail go-to-market (GTM) for Tier 1&2 global multichannel retailers with substantial physical presence. GTM topics include positioning, messaging, and storytelling techniques and frameworks. GTM focus areas are store technologies such as Point-of-Sale (POS), Smart Checkout and Smart Shelves as well as merchandising technologies such as price, promotion, and markdown optimization.

Hanna also advises retail vendor product leaders on key market and IT spending trends, best practices, new technologies and business models, future scenarios, and opportunities and how retailers are transforming from multichannel retailing to unified retail commerce.

In addition, Ms. Karki leads Gartner's Vertical Strategy Framework (VSF) initiative.

Previous experience

Prior to joining Gartner, Ms. Karki was Research Service Manager at Marketvisio. In her role, she was responsible for the customer engagement and financial success of Marketvisio's Finnish based research services. At the same time, she was conducting research in several areas, such as ERP, CRM, clouds, RPA, AI, IT services, digital workplace and mobility, IT performance scores and customer satisfaction, and industry specific IT trends and spending in retail, services, manufacturing, and government. Prior to that, she was a Client Partner for Gartner vendor clients within Marketvisio, which was a Gartner sales agent in Finland, acquired by Gartner in 2014.

Professional background


Service Manager and Research Analyst


Client Partner at Gartner Services

Nokia Business Infrastructure

Program Management & Quality Support

Areas of coverage

Retail Digital Transformation and Innovation

Industry Markets and Technologies

Industry Product Planning and Strategy


B.B.A., Marketing and HR, Metropolia University of Applied Sciences

Specialist Qualification in Leadership and Management, Institute of Marketing

Entrepreneur Qualification in Business Administration, Finnish Institute for Enterprise Management

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Top Issues That I Help Clients Address

1What are key business and technology trends impacting retail industry

2How to position and differentiate retail products

3How to create compelling messaging that resonates with retail buyers

4What are retail buyer preferences and expectations from technology providers