Gartner Expert

Hanna Karki

Principal Analyst

Hanna Karki is a Principal Analyst covering retail in the Gartner's Vertical Industries Service for Technology and Service Providers. She advises clients on generating growth through role-specific advice related to Industry product planning and strategy execution. Ms. Karki provides insights on best practices aligned to the disruptive potential of emerging technologies, software, IT services within retail and how to transform multichannel retailing to unified retail commerce. Her guidance helps clients understand market dynamics and industry trends as well as future scenarios and opportunities. In addition to providing strategic advice, Ms. Karki tracks retail IT spending trends.

Ms. Karki also covers go-to-market positioning, messaging and storytelling techniques and frameworks.

Previous experience

Prior to joining Gartner, Ms. Karki was Service Manager for MarketVisio research in Finland. In her role, she was responsible for the customer engagement and financial reporting. At the same time, she was conducting research in several areas, such as ERP, CRM, clouds and IT services. Prior to that, she worked as Client Partner for Gartner High Tech and Telecom clients.

Professional background


Service Manager and Research Analyst


Client Partner at Gartner Services

Nokia Business Infrastructure

Program Management & Quality Support

Areas of coverage

Industry Strategy Execution (retired)

Industry Product Planning (retired)

Retail Digital Transformation and Innovation

Industry Markets and Technologies


B.B.A., Marketing and HR, Metropolia University of Applied Sciences

Specialist Qualification in Leadership and Management, Institute of Marketing

Entrepreneur Qualification in Business Administration, Finnish Institute for Enterprise Management

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Top Issues That I Help Clients Address

1What are retail buyers' wants and needs?

2What messaging and value propositions will resonate most within retail?

3Key business and technology trends impacting the retail sector

4Go-to-market strategy for providers with retail focus