Gartner Expert

Hanna Karki

Principal Analyst

Hanna Karki is a Principal Analyst in Gartner's Retail Industry Practice. She leads the research on retail go-to-market (GTM) for technology providers selling to Tier 1&2 global multichannel retailers with substantial physical presence. GTM topics include positioning, messaging, and storytelling techniques and frameworks.

Hanna also advises retail vendor product leaders on key market trends, best practices, new technologies, future scenarios, and opportunities and how retailers are transforming from multichannel retailing to unified retail commerce.

In addition, Ms. Karki leads environmental sustainability in retail research.

Previous experience

Prior to joining Gartner, Ms. Karki was Research Service Manager at Marketvisio. In her role, she was responsible for the customer engagement and financial success of Marketvisio's Finnish based research services. At the same time, she was conducting research in several areas, such as CRM, IT services, digital workplace, and industry specific IT trends and spending in retail. Prior to that, she was a Client Partner for Gartner technology provider clients. Marketvisio was a Gartner sales agent in Finland, acquired by Gartner in 2014.

Professional background


Service Manager and Research Analyst


Client Partner at Gartner Services

Nokia Business Infrastructure

Program Management & Quality Support

Areas of coverage

Retail Digital Transformation and Innovation

Industry Markets and Technologies

Industry Product Planning and Strategy


B.B.A., Marketing and HR, Metropolia University of Applied Sciences

Specialist Qualification in Leadership and Management, Institute of Marketing

Entrepreneur Qualification in Business Administration, Finnish Institute for Enterprise Management

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Top Issues That I Help Clients Address

1What are key business and technology trends impacting retail industry

2How should we position our offerings to address key business requirements in the retail market?

3What messages and stories are most compelling for retail buyers?

4What are the needs of the key influencers and buyers we must successfully engage in the retail market?