Hanna Karki is a Senior Principal Analyst in retail industry practice. She advises technology vendor executives and retail CIOs on AI-driven retail transformation, operational modernization, and technology adoption. She helps vendors and retailers align innovation with measurable outcomes in a rapidly changing retail landscape. Her research covers key industry trends and IT investments, AI use cases and adoption, retail media supply-side platforms, and vendor go-to-market strategies including positioning, segmentation, messaging, and storytelling.
Prior to joining Gartner, Ms. Karki was Research Service Manager at Marketvisio. In her role, she was responsible for the customer engagement and financial success of Marketvisio's Finnish based research services. At the same time, she was conducting research in several areas, such as CRM, IT services, and industry specific IT trends and spending in retail. Prior to that, she was a Client Partner for Gartner technology provider clients. Marketvisio was a Gartner sales distributor in Finland, acquired by Gartner in 2014.
Marketvisio, Service Manager and Research Analyst, 2 years
Marketvisio, Client Partner at Gartner Services, 7 years
Nokia Business Infrastructure, Program Management & Quality Support, 5 years
Future of Industries
Industry Market Opportunities and Competition
Product Strategy and Go-to-Market Execution in Industries
B.B.A., Marketing and HR, Metropolia University of Applied Sciences
Specialist Qualification in Leadership and Management, Institute of Marketing
Entrepreneur Qualification in Business Administration, Finnish Institute for Enterprise Management
What are the most impactful AI use cases in retail, and how should they be prioritized?
What are the biggest barriers to AI adoption in retail, and how can vendors help CIOs overcome them?
What trends are shaping retail CIOs’ technology spending decisions?
How can technology vendors differentiate their solutions for retailers through effective positioning and storytelling?
What strategies should vendors adopt to succeed in the evolving retail media technology ecosystem?