Hanna Karki is a Principal Analyst in Gartner's Retail Industry Practice. She leads the research on retail go-to-market (GTM) for Tier 1&2 global multichannel retailers with substantial physical presence. GTM topics include positioning, messaging, and storytelling techniques and frameworks. GTM focus areas are store technologies such as Point-of-Sale (POS), Smart Checkout and Smart Shelves as well as merchandising technologies such as price, promotion, and markdown optimization.
Hanna also advises retail vendor product leaders on key market and IT spending trends, best practices, new technologies and business models, future scenarios, and opportunities and how retailers are transforming from multichannel retailing to unified retail commerce.
In addition, Ms. Karki leads Gartner's Vertical Strategy Framework (VSF) initiative.
Prior to joining Gartner, Ms. Karki was Research Service Manager at Marketvisio. In her role, she was responsible for the customer engagement and financial success of Marketvisio's Finnish based research services. At the same time, she was conducting research in several areas, such as ERP, CRM, clouds, RPA, AI, IT services, digital workplace and mobility, IT performance scores and customer satisfaction, and industry specific IT trends and spending in retail, services, manufacturing, and government. Prior to that, she was a Client Partner for Gartner vendor clients within Marketvisio, which was a Gartner sales agent in Finland, acquired by Gartner in 2014.
Service Manager and Research Analyst
Client Partner at Gartner Services
Nokia Business Infrastructure
Program Management & Quality Support
Retail Digital Transformation and Innovation
Industry Markets and Technologies
Industry Product Planning and Strategy
B.B.A., Marketing and HR, Metropolia University of Applied Sciences
Specialist Qualification in Leadership and Management, Institute of Marketing
Entrepreneur Qualification in Business Administration, Finnish Institute for Enterprise Management
1What are key business and technology trends impacting retail industry
2How to position and differentiate retail products
3How to create compelling messaging that resonates with retail buyers
4What are retail buyer preferences and expectations from technology providers