Igor Marchal is a Senior Director Analyst covering go-to-market strategies for small to medium sized technology companies. Mr. Marchal specializes in advising technology vendors on how to build effective B2B channels and partner ecosystems. As a part of the Tech CEO team, he delivers actionable, objective insight to executives and their teams.
Mr. Marchal's advice is based on 28 years of experience in highly international environments, with service and software enterprises and startups, in C-level vendor and sales management positions, addressing channels and partnering, strategy consulting, operations, new product launch and scaling enablement.
Prior to joining Gartner, Mr. Marchal served at the board of Europe-based startups Digitrips, Dohop and Talent.io. In these roles, he was responsible for sales, business development, operations, and M&A including international expansion.
Prior to those roles, Mr. Marchal's experience included seven years at Expedia Group, where he sourced and managed a global portfolio of travel and technology partners. While at Expedia, his experience included product development and innovation, new services launch, and post-merger integrations.
Director, Global Procurement and Partnerships
Director, Supplier Management and Product Marketing
Chief Operating Officer
Corporate Development and Growth Strategy for Tech CEOs
Executive MBA, IAE (Aix-Marseille University)
Bachelor in International Business, IEMC
1Channel, Partnering and Alliance Strategies and Programs
2Partner program optimization
3How to select Partners
4Growth Strategies for Tech CEOs