Gartner Expert

Iliyana Hadjistoyanova

Director, Advisory

Iliyana Hadjistoyanova supports Marketing and Communications Leaders in managing their functions and teams. She covers areas such as strategy building, operating models, governance, measurement, benchmarking, and talent development. Ms Hadjistoyanova is passionate about helping clients prioritize high-value work and connect it to business goals in clear, measurable ways.

Over the last few years, Ms. Hadjistoyanova has reviewed numerous communications strategies and team set ups across organizations of varying size, geography and structure. Through that experience, she is able to quickly assess strategies and team structures and spot opportunities for optimization and improvement.

She leverages insights, best practices and benchmarks to help executives make smart decisions that elevate their functions to become true business partners.

Previous experience

In her previous role, Ms. Hadjistoyanova drove content strategy behind web channel and digital content for CEB Communications, internally and externally. In her research capacity, she used knowledge of the root causes of client problems to build best-practice solutions in the form of research reports, case studies, tools and benchmarking products. She also developed and facilitated training courses for communications professionals.

Professional background


Senior Research Analyst and Content Manager


Senior Analyst

Advisory Board Company


Areas of coverage

Marketing Organization and Talent

Communications Strategy and Functional Leadership

Marketing Leadership and Strategy


M.A., History, The University of Texas at Austin

B.A., History (Honours) and Political Science, Williams College

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Top Issues That I Help Clients Address

1Strategic Planning and Benchmarking


3Organizational Design

4Talent Development

5Communications Training