Gartner Expert

Irina Guseva

Sr Director Analyst

Irina Guseva is a Senior Research Director with Gartner focusing on Web Content Management (WCM) and Digital Experience Platforms (DXP). Ms. Guseva's passion for technology stems from 20+ years in this industry in various capacities - as a practitioner, journalist, implementation consultant, technology analyst and product marketer.

Previous experience

Prior to Gartner, Ms. Guseva worked as a journalist covering WCM and adjacent markets, WCM practitioner, WCM implementation consultant, vendor product marketer, and industry analyst.

Professional background

Adobe

Group Manager, Product Marketing

Real Story Group

Technology Analyst and Consultant

CMSWire.com

Deputy Editor

Areas of coverage

Digital Workplace Applications

CRM Strategy and Customer Experience

Education

M.A., Journalism & Media Management, University of Missouri-Columbia

M.A., Linguistics, Germanic Languages and Literatures, Tomsk State University

B.A., Linguistics, Germanic Languages and Literatures, Tomsk State University

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Top Issues That I Help Clients Address

1WCM (Web Content Management) marketplace and trends

2WCM best practices

3WCM vendor selection

4DXP (Digital Experience Platforms) marketplace and trends

5DXP vendor selection