Irina Guseva is a Senior Research Director with Gartner focusing on Web Content Management (WCM) and Digital Experience Platforms (DXP). Ms. Guseva's passion for technology stems from 20+ years in this industry in various capacities - as a practitioner, journalist, implementation consultant, technology analyst and product marketer.
Prior to Gartner, Ms. Guseva worked as a journalist covering WCM and adjacent markets, WCM practitioner, WCM implementation consultant, vendor product marketer, and industry analyst.
Group Manager, Product Marketing
Real Story Group
Technology Analyst and Consultant
CRM Strategy and Customer Experience
M.A., Journalism & Media Management, University of Missouri-Columbia
M.A., Linguistics, Germanic Languages and Literatures, Tomsk State University
B.A., Linguistics, Germanic Languages and Literatures, Tomsk State University
1WCM (Web Content Management) marketplace and trends
2WCM best practices
3WCM / CMS vendor selection
4DXP (Digital Experience Platforms) marketplace and trends
5DXP vendor selection