Janine Kanters is a Director, Analyst on the Gartner for Marketing Leaders team. She has 9 years of experience in the business and technology insights industry dedicated to CMO mission critical priorities. In particular, she helps C-suite marketing leaders take strategic action on brand activation and brand roll outs.
Ms. Kanters has a M.A. in Political Science and Social Statistics from McGill University. Prior to joining Gartner, she worked for Public Works and Government Services Canada, Transport Canada, and Parks Canada on various projects.
Throughout her career, Janine has partnered with C-level executives to uncover and address key brand and reputation challenges.
Brand Strategy and Activation
Activate the Brand Consistently
Reposition Brand Internally
M.A. Political Science & Social Statistics, McGill University
B.A. Political Science & History, University of Ottawa
How do I get employees on board with a new brand?
How do I get buy-in on brand across the organization?
How should I refresh my brand?
How are customer behaviors shifting with the availability of answer engines?
How should I optimize for answer engines?