Experts

Jason McNellis

Sr Director Analyst

Jason McNellis specializes in marketing analytics and building insight-generating organizations with a focus on enhancing marketing through machine learning, artificial intelligence, marketing mix modeling, market research, and campaign measurement. Mr. McNellis helps clients concentrate on the right data and right approach to guide their critical decisions.

Previous experience

Prior to joining Gartner, Mr. McNellis built and led the data science practice at Centriam and the advanced analytics practice Supervalu. He also guided product strategy at RedPoint Global. In addition, he has eight years' experience as a data analyst and marketing statistician.

Professional background

Centriam

Vice President of Analytics & Data Science

RedPoint Global

Vice President of Product

Supervalu

Director of Advanced Analytics

Areas of coverage

Marketing Data and Analytics

Market Insights and Analytics Management

Education

M.A., State University of New York, Stony Brook

B.A., Carleton College

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Top Issues That I Help Clients Address

1What is the right mix of skills, partners and tools my organization needs to build a world-class analytics team?

2How can I use machine learning and AI to improve marketing performance?

3How can I develop reporting and measurement that is both useful and insightful?

4How do I recruit, select, train and retain marketing analytics talent?

5How do I advance my organizations marketing data and analytics maturity?