Jason McNellis specializes in marketing analytics and building insight-generating organizations with a focus on enhancing marketing through machine learning, artificial intelligence, marketing mix modeling, and campaign measurement. Mr. McNellis helps clients concentrate on the right data and right approach to guide their critical decisions.
Prior to joining Gartner, Mr. McNellis built and led the data science practice at Centriam and the advanced analytics practice at Supervalu. He also guided product strategy at RedPoint Global. In addition, he has eight years' experience as a data analyst and marketing statistician.
Vice President of Analytics & Data Science
Vice President of Product
Director of Advanced Analytics
Marketing Technology and Emerging Trends
Marketing Data and Analytics
M.A., State University of New York, Stony Brook
B.A., Carleton College
1What is the right mix of skills, partners and tools my organization needs to build a world-class analytics team?
2How can I use machine learning and AI to improve marketing performance?
3How can I develop reporting and measurement that is both useful and insightful?
4How do I recruit, select, train and retain marketing analytics talent?
5How do I advance my organizations marketing data and analytics maturity?