Gartner Expert

Jeff Casey

Sr Director Analyst

Jeff Casey is a Research Director covering the banking and financial technology industries within Gartner's Financial Services Research and Advisory team. Mr. Casey advises clients on generating growth in the next generation of financial technologies through role-specific advice related to Industry Product Planning and Strategy and Industry Markets and Technologies. Mr. Casey provides insights on digital banking platforms and channel solutions, retail lending automation, and go-to-market strategy primarily focused within retail banking. His guidance helps clients understand market dynamics and industry trends as well as future scenarios and opportunities.

Previous experience

Prior to Gartner, Mr. Casey was the Chief Digital Officer at First Financial Bank where he led the strategic development of the bank's digital services, including identifying differentiating digital capabilities and leading the development of the digital business strategy and roadmap. In previous management roles, Mr. Casey's responsibilities included project and portfolio management, technology governance, and vendor selection and management.

Professional background

First Financial Bank, N.A.

Chief Digital Officer


Relationship Manager

Areas of coverage

Industry Strategy Execution (retired)

Industry Product Planning (retired)

Industry Markets and Technologies


B.B.A., Texas A&M University

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Top Issues That I Help Clients Address

1Digital banking trends and buyer expectations

2Financial services industry segmentation & buyer behaviors

3Key business and technology trends impacting the banking sector

4Go-to-market strategy for technology service providers

5Customer acquisition and onboarding solutions