Gartner Expert

Jeff Casey

Sr Director Analyst

Jeff Casey is a Senior Research Director covering the banking and financial technology industries within Gartner's Financial Services Research and Advisory team. Mr. Casey advises clients on generating growth in the next generation of financial technologies with a focus on retail banking. Mr. Casey provides insights on digital banking platforms and channel solutions, retail lending automation, emerging operating models such as banking as a service and embedded finance. In addition to working with banking executives directly, Mr. Casey advises technology vendors on how to successfully sell into banks including go-to-market strategies, buyer personas, product positioning. His guidance helps clients understand market dynamics and industry trends as well as future scenarios and opportunities.

Previous experience

Prior to Gartner, Mr. Casey was the Chief Digital Officer at First Financial Bank where he led the strategic development of the bank's digital services, including identifying differentiating digital capabilities and leading the development of the digital business strategy and roadmap. In previous management roles, Mr. Casey's responsibilities included project and portfolio management, technology governance, and vendor selection and management.

Professional background

First Financial Bank, N.A.

Chief Digital Officer


Relationship Manager

Areas of coverage

Financial Services Digital Business Strategy and Innovation

Financial Services Technology Modernization and Transformation

Industry Product Planning and Strategy


B.B.A., Texas A&M University

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Top Issues That I Help Clients Address

1Digital banking trends and buyer expectations

2Financial services industry segmentation & buyer behaviors

3Key business and technology trends impacting the retail banking sector

4Go-to-market strategy for technology service providers

5Customer acquisition and onboarding solutions