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Gartner Expert
Jeff Casey
Sr Director Analyst
Jeff Casey is a Senior Research Director covering the banking and financial technology industries within Gartner's Financial Services Research and Advisory team. Mr. Casey advises clients on generating growth in the next generation of financial technologies with a focus on retail banking. Mr. Casey provides insights on digital banking platforms and channel solutions, retail lending automation, emerging operating models such as banking as a service and embedded finance. In addition to working with banking executives directly, Mr. Casey advises technology vendors on how to successfully sell into banks including go-to-market strategies, buyer personas, product positioning. His guidance helps clients understand market dynamics and industry trends as well as future scenarios and opportunities.
Previous experience
Prior to Gartner, Mr. Casey was the Chief Digital Officer at First Financial Bank where he led the strategic development of the bank's digital services, including identifying differentiating digital capabilities and leading the development of the digital business strategy and roadmap. In previous management roles, Mr. Casey's responsibilities included project and portfolio management, technology governance, and vendor selection and management.
Professional background
First Financial Bank, N.A.
Chief Digital Officer
Celanese
Relationship Manager
Areas of coverage
Financial Services Digital Business Strategy and Innovation
Financial Services Technology Modernization and Transformation
Industry Product Planning and Strategy
Education
B.B.A., Texas A&M University
Top Issues That I Help Clients Address
1Digital banking trends and buyer expectations
2Financial services industry segmentation & buyer behaviors
3Key business and technology trends impacting the retail banking sector
4Go-to-market strategy for technology service providers
5Customer acquisition and onboarding solutions