Gartner Expert

Jeff Cribbs

VP Analyst

Jeff Cribbs is a VP of research on the Gartner Industries Research group, with responsibility for strategic healthcare research in the areas of consumer/patient engagement, population health management, and analytics. He manages the global agenda for consumer/patient engagement with healthcare and wellness. His coverage has a special focus on topics that span the healthcare payer, provider and life sciences sectors.

Previous experience

Mr. Cribbs has served in a variety of roles in health IT, including programming, business and technical analysis, team management, application design, product management, and analytics strategy.

Prior to joining Gartner, Mr. Cribbs was a program manager at ActiveHealth Management (a fully owned subsidiary of Aetna), where he was responsible for management of the ActiveAnalytics product and deploying the analytic strategy for new provider business.

Professional background

ActiveHealth Management (Aetna)

Program Manager

Independent software development, BI and education


Areas of coverage

Healthcare Consumer, Member and Patient Engagement (retired)

Healthcare Analytics Strategy and Innovation (retired)

Healthcare Next-Generation Strategy Development (retired)


Business Studies, Zicklin School of Business, New York

M.F.A., University of Missouri, Kansas City

B.S., Wheaton College, Chicago

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Top Issues That I Help Clients Address

1Care management trends, population health strategy and vendor evaluation

2Data and advanced analytics trends, Artificial Intelligence (AI), strategy and vendor evaluation for healthcare

3Consumerization and consumer / patient engagement in healthcare

4The impact of consumer technology, digital giants, and next generation personal health records on the healthcare industry