Gartner Expert

Jeff Cribbs

Distinguished VP Analyst

Jeff Cribbs is a Vice President and Distinguished Analyst on the Gartner Healthcare Team. His current research focuses on healthcare business and technology strategy, health value measurement, scenario planning, and advanced analytics and AI. He works with technology leaders at payer, provider, and life science companies globally. Over his 10 years as a Gartner analyst, he has led research efforts in COVID-recovery scenario planning, healthcare consumer engagement, population health management and care management, community resource network management to address social determinants of health, composable technology architecture, and novel approaches to funding global healthcare as a part of Gartner's Maverick innovation incubator program. He manages the global agenda for healthcare data, analytics and AI.

Previous experience

Mr. Cribbs has served in a variety of roles in health IT, including programming, business and technical analysis, team management, application design, product management, and analytics strategy.

Prior to joining Gartner, Mr. Cribbs was a program manager at ActiveHealth Management (a fully owned subsidiary of Aetna), where he was responsible for management of the ActiveAnalytics product and deploying the analytic strategy for new provider business.

Professional background

ActiveHealth Management (Aetna)

Program Manager

Independent software development, BI and education


Areas of coverage

Healthcare and Life Science Digital Optimization and Modernization

Healthcare and Life Science Digital Transformation and Innovation


Business Studies, Zicklin School of Business, New York

M.F.A., University of Missouri, Kansas City

B.S., Wheaton College, Chicago

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Top Issues That I Help Clients Address

1Care management trends, population health strategy and vendor evaluation

2Data and advanced analytics trends, Artificial Intelligence (AI), strategy and vendor evaluation for healthcare

3healthcare business and technology strategy development and maintenance