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Gartner Expert
Jennifer Barry
Sr Director Analyst
Jennifer Barry is a Senior Director Analyst in Gartners Technology and Service Provider Practice. She provides research and advises start-up, mid-size, and enterprise-level product marketing teams with a focus on IT Services Marketing. Her coverage includes go-to-market and differentiation strategies, channel partner programs, sales enablement, influencer marketing, and customer success.
Previous experience
Ms. Barry has over 20 yearsâ experience in the technology services industry focused on leading the development of marketing service offerings, influencer marketing programs, sales enablement initiatives, and customer experience programs and platforms.
Professional background
Lacidar Solutions
President
Concentrix
Senior Director, Global Influencer Marketing
IBM
Managed Marketing Global Offering Lead & Customer Experience Consultant
Areas of coverage
Go-to-Market Strategy
Messaging and Differentiation
Demand Generation
Emerging Technologies and Trends Impact on Products and Services
Tech Buying Behavior
Education
MBA, University of Texas @ Austin
BA, Baylor University
Top Issues That I Help Clients Address
1Channel Partners and Ecosystems
2Influencer Marketing
3Differentiation, Positioning, and Messaging
4Customer Experience Service Offerings
5Customer Success Service Offerings