Gartner Expert

Jennifer Barry

Sr Director Analyst

Jennifer Barry is a Senior Director Analyst in Gartners Technology and Service Provider Practice. She provides research and advises start-up, mid-size, and enterprise-level product marketing teams with a focus on IT Services Marketing. Her coverage includes go-to-market and differentiation strategies, channel partner programs, sales enablement, influencer marketing, and customer success.

Previous experience

Ms. Barry has over 20 years’ experience in the technology services industry focused on leading the development of marketing service offerings, influencer marketing programs, sales enablement initiatives, and customer experience programs and platforms.

Professional background

Lacidar Solutions



Senior Director, Global Influencer Marketing


Managed Marketing Global Offering Lead & Customer Experience Consultant

Areas of coverage

Go-to-Market Strategy

Messaging and Differentiation

Demand Generation

Emerging Technologies and Trends Impact on Products and Services

Tech Buying Behavior


MBA, University of Texas @ Austin

BA, Baylor University

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Top Issues That I Help Clients Address

1Channel Partners and Ecosystems

2Influencer Marketing

3Differentiation, Positioning, and Messaging

4Customer Experience Service Offerings

5Customer Success Service Offerings