Jennifer Barry is a Senior Director Analyst in Gartners Technology and Service Provider Practice. She provides research and advises start-up, mid-size, and enterprise-level product marketing teams with a focus on IT Services Marketing. Her coverage includes go-to-market and differentiation strategies, channel partner programs, sales enablement, influencer marketing, and customer success.
Ms. Barry has over 20 yearsÃ¢ÂÂ experience in the technology services industry focused on leading the development of marketing service offerings, influencer marketing programs, sales enablement initiatives, and customer experience programs and platforms.
Senior Director, Global Influencer Marketing
Managed Marketing Global Offering Lead & Customer Experience Consultant
Messaging and Differentiation
Emerging Technologies and Trends Impact on Products and Services
Tech Buying Behavior
MBA, University of Texas @ Austin
BA, Baylor University
1Channel Partners and Ecosystems
3Differentiation, Positioning, and Messaging
4Customer Experience Service Offerings
5Customer Success Service Offerings