Gartner Expert

Jennifer Polk

VP Analyst

Jennifer Polk delivers research and advise on personalization, digital commerce and multichannel marketing, specifically strategies, best practices and tools to deliver personalized interactions that improve business results.

Previous experience

Previously, Ms. Polk worked at a digital marketing agency, developing and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing center of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing and measure the business impact of social marketing on e-commerce results. She also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.

Professional background

Edelman Digital

Vice President of Digital Marketing

Sears Holdings

Director of Social Media Strategy

JP Morgan Chase

Relationship Marketer

Areas of coverage

Multichannel Marketing

Marketing Technology and Emerging Trends

Digital Commerce

Education

M.B.A., Strategic Management, University of Chicago Booth School of Business

B.S., Finance, Southern Illinois University, Carbondale

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Top Issues That I Help Clients Address

1Personalization

2Digital Commerce

3Multichannel Marketing