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Personalization Vendors Clamber to Course Correct
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Gartner Expert
Jennifer Polk
VP Analyst
Jennifer Polk delivers research and advise on personalization, digital commerce and multichannel marketing, specifically strategies, best practices and tools to deliver personalized interactions that improve business results.
Previous experience
Previously, Ms. Polk worked at a digital marketing agency, developing and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing center of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing and measure the business impact of social marketing on e-commerce results. She also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.
Professional background
Edelman Digital
Vice President of Digital Marketing
Sears Holdings
Director of Social Media Strategy
JP Morgan Chase
Relationship Marketer
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Technology and Emerging Trends
Digital Commerce
Education
M.B.A., Strategic Management, University of Chicago Booth School of Business
B.S., Finance, Southern Illinois University, Carbondale
Top Issues That I Help Clients Address
1Personalization
2Digital Commerce
3Multichannel Marketing