Experts

Jennifer Polk

VP Analyst

Jennifer Polk specializes in advising marketing leaders on strategies, best practices and technologies to deliver personalized interactions through digital commerce and multichannel marketing to improve business results.

Roles and responsibility

CMO

SVP of Marketing

SVP of Digital Commerce

SVP of E-Commerce

Multichannel Marketing Leader

Integrated Marketing Leader

VP or Director of Personalization

Previous experience

Previously, Ms. Polk worked at a digital marketing agency, developing and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing center of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing and measure the business impact of social marketing on e-commerce results. Ms. Polk also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.

Professional background

Edelman Digital

Vice President of Digital Marketing

Sears Holdings

Director of Social Media Strategy

JP Morgan Chase

Relationship Marketer

Areas of coverage

Multichannel Marketing

Marketing Data and Analytics

Digital Commerce

Customer Experience Design and Execution

Marketing Organization and Operations

Education

M.B.A., Strategic Management, University of Chicago Booth School of Business

B.S., Finance, Southern Illinois University Carbondale

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Top Issues That I Help Clients Address

1Digital commerce strategy, tactics and metrics

2Commerce platform selection

3Personalization techniques

4Multichannel marketing strategy and tactics

5Choosing and using multichannel campaign management platforms