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Don’t Believe the Hype: You Don’t Need 1:1 Personalization
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Experts
Jennifer Polk
VP Analyst
Jennifer Polk specializes in advising marketing leaders on strategies, best practices and technologies to deliver personalized interactions through digital commerce and multichannel marketing to improve business results.
Roles and responsibility
CMO
SVP of Marketing
SVP of Digital Commerce
SVP of E-Commerce
Multichannel Marketing Leader
Integrated Marketing Leader
VP or Director of Personalization
Previous experience
Previously, Ms. Polk worked at a digital marketing agency, developing and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing center of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing and measure the business impact of social marketing on e-commerce results. Ms. Polk also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.
Professional background
Edelman Digital
Vice President of Digital Marketing
Sears Holdings
Director of Social Media Strategy
JP Morgan Chase
Relationship Marketer
Areas of coverage
Multichannel Marketing
Marketing Data and Analytics
Digital Commerce
Customer Experience Design and Execution
Marketing Organization and Operations
Education
M.B.A., Strategic Management, University of Chicago Booth School of Business
B.S., Finance, Southern Illinois University Carbondale
Top Issues That I Help Clients Address
1Digital commerce strategy, tactics and metrics
2Commerce platform selection
3Personalization techniques
4Multichannel marketing strategy and tactics
5Choosing and using multichannel campaign management platforms