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Gartner Expert
Jennifer Polk
Managing Vice President
Jennifer Polk is a Managing Vice President at Gartner. She leads a team of experts who advise Technology Product Marketers on go-to-market strategy, demand generation, messaging and positioning and marketing agility.
Ms. Polk has 18 years of business and marketing experience across B2B and B2C organizations, with specialization in digital marketing, social marketing, marketing agencies, digital commerce, and personalization.
Previous experience
Previously, Ms. Polk worked at a digital marketing agency, developing and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing center of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing and measure the business impact of social marketing on e-commerce results. She also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.
Professional background
Edelman Digital
Vice President of Digital Marketing
Sears Holdings
Director of Social Media Strategy
JP Morgan Chase
Relationship Marketer
Areas of coverage
Go-to-Market Strategy
Messaging and Differentiation
Demand Generation
Marketing Agility
Education
M.B.A., Strategic Management, University of Chicago Booth School of Business
B.S., Finance, Southern Illinois University, Carbondale
Top Issues That I Help Clients Address
1Segmentation
2Branding
3Agency Selection
4Organic Social Media