Gartner Expert

Jennifer Polk

Managing Vice President

Jennifer Polk is a Managing Vice President at Gartner. She leads a team of experts who advise Technology Product Marketers on go-to-market strategy, demand generation, messaging and positioning and marketing agility.

Ms. Polk has 18 years of business and marketing experience across B2B and B2C organizations, with specialization in digital marketing, social marketing, marketing agencies, digital commerce, and personalization.

Previous experience

Previously, Ms. Polk worked at a digital marketing agency, developing and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing center of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing and measure the business impact of social marketing on e-commerce results. She also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.

Professional background

Edelman Digital

Vice President of Digital Marketing

Sears Holdings

Director of Social Media Strategy

JP Morgan Chase

Relationship Marketer

Areas of coverage

Go-to-Market Strategy

Messaging and Differentiation

Demand Generation

Marketing Agility

Education

M.B.A., Strategic Management, University of Chicago Booth School of Business

B.S., Finance, Southern Illinois University, Carbondale

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Top Issues That I Help Clients Address

1Segmentation

2Branding

3Agency Selection

4Organic Social Media