Jessica Dervyn leads the L2 Advisory team across Beauty and Luxury (Fashion and Watches & Jewellery) in Europe. Ms. Dervyn main activity is to translate data and analysis into actionable insights for senior leaders at Beauty/Luxury companies. Deliverables benchmark digital performance and identify tactical and strategic opportunities for brands to accelerate digital and e-commerce growth.
Ms. Dervyn began her career within her family business in France where she was in charge of marketing and communication. She managed a portfolio of 4 hair salon brands. Key responsibilities included marketing strategy development, product portfolio management and concept development, manage web project, events and PR, generate consumer insights & produce marketing collaterals (Print Ads, leaflets, videos etc.). Following this experience, she got her MBA in Hong Kong and NYU Stern before joining L2 in 2017.
Groupe Michel Dervyn
Marketing & Communication
Mobile Marketing
Digital Commerce (retired)
Social Marketing
Search Strategy and Execution
Digital Performance Benchmarks (retired)
Master in Management Science (Belgium, Louvain School of Management - 2010)
MBA, HKUST (Hong Kong) and NYU (US) - 2016
1Digital Strategy & Benchmarking
2Social Media & Influencer Marketing
3Digital Strategy Localization
4Digital Marketing (Search (SEO/SEM), Advertising, Email)
5E-Commerce and E-Tailer Partnerships