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Gartner Expert
Jessica Dervyn
Sr Principal, Research
Jessica Dervyn leads the L2 Advisory team across Beauty and Luxury (Fashion and Watches & Jewellery) in Europe. Ms. Dervyn main activity is to translate data and analysis into actionable insights for senior leaders at Beauty/Luxury companies. Deliverables benchmark digital performance and identify tactical and strategic opportunities for brands to accelerate digital and e-commerce growth.
Previous experience
Ms. Dervyn began her career within her family business in France where she was in charge of marketing and communication. She managed a portfolio of 4 hair salon brands. Key responsibilities included marketing strategy development, product portfolio management and concept development, manage web project, events and PR, generate consumer insights & produce marketing collaterals (Print Ads, leaflets, videos etc.). Following this experience, she got her MBA in Hong Kong and NYU Stern before joining L2 in 2017.
Professional background
Groupe Michel Dervyn
Marketing & Communication
Areas of coverage
Mobile Marketing
Digital Commerce (retired)
Social Marketing
Search Strategy and Execution
Digital Performance Benchmarks (retired)
Education
Master in Management Science (Belgium, Louvain School of Management - 2010)
MBA, HKUST (Hong Kong) and NYU (US) - 2016
Top Issues That I Help Clients Address
1Digital Strategy & Benchmarking
2Social Media & Influencer Marketing
3Digital Strategy Localization
4Digital Marketing (Search (SEO/SEM), Advertising, Email)
5E-Commerce and E-Tailer Partnerships