Gartner Expert

Jessica Dervyn

Sr Principal, Research

Jessica Dervyn leads the L2 Advisory team across Beauty and Luxury (Fashion and Watches & Jewellery) in Europe. Ms. Dervyn main activity is to translate data and analysis into actionable insights for senior leaders at Beauty/Luxury companies. Deliverables benchmark digital performance and identify tactical and strategic opportunities for brands to accelerate digital and e-commerce growth.

Previous experience

Ms. Dervyn began her career within her family business in France where she was in charge of marketing and communication. She managed a portfolio of 4 hair salon brands. Key responsibilities included marketing strategy development, product portfolio management and concept development, manage web project, events and PR, generate consumer insights & produce marketing collaterals (Print Ads, leaflets, videos etc.). Following this experience, she got her MBA in Hong Kong and NYU Stern before joining L2 in 2017.

Professional background

Groupe Michel Dervyn

Marketing & Communication

Areas of coverage

Mobile Marketing

Digital Commerce (retired)

Social Marketing

Search Strategy and Execution

Digital Performance Benchmarks (retired)


Master in Management Science (Belgium, Louvain School of Management - 2010)

MBA, HKUST (Hong Kong) and NYU (US) - 2016

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Top Issues That I Help Clients Address

1Digital Strategy & Benchmarking

2Social Media & Influencer Marketing

3Digital Strategy Localization

4Digital Marketing (Search (SEO/SEM), Advertising, Email)

5E-Commerce and E-Tailer Partnerships

Latest research and insights