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Gartner Expert
Jill Silva-Braga
Managing Vice President
Jill Silva-Braga is a team manager in Gartner's Technology Product Marketing team. She manages analysts and advisors who cover go-to-market strategy and messaging / differentiation for B2B high tech clients. Ms. Silva-Braga is also the Advisory Leader for Gartner's Technology Service Providers (TSP) business and has over 15 years experience working with Fortune 500 executives and their teams.
Previously, Ms. Silva-Braga was a Senior Director, Advisory in the Gartner Research & Development Leadership Council. She partnered with CTOs and heads of R&D to plan their investments and deliver more new-to-world products and services. Ms. Silva-Braga specialized in building strategic plans and technology vision roadmaps, improving the front end of innovation, refining metrics and portfolio management programs, and fostering a culture of innovation.
In addition to thought leadership support for executives, Ms. Silva-Braga provided tactical coaching for R&D managers and led in-person trainings and workshops for R&D executives and their teams.
Previous experience
"Prior to Gartner, Ms. Silva-Braga was a strategy consultant at IBM working with financial services companies to transform their customer buying processes. She also was a public relations account executive at Ruder Finn, New York's largest independent PR firm, focused on corporate and crisis communications in the pharmaceutical and biotech industries.
Ms. Silva-Braga is co-author of the book The Marriage Test and has appeared on the Today Show, Rachel Ray, NPR's The Takeaway and the New York Post."
Professional background
IBM
Senior Consultant
Ruder Finn
Senior Account Executive
Areas of coverage
Messaging and Differentiation
Education
M.B.A., Columbia Business School
B.A., University of California, Santa Barbara
Top Issues That I Help Clients Address
1Refining product / enterprise positioning statements