Gartner Expert

John Field

Sr Director Analyst

John Field is a Senior Director Analyst with Gartner focusing on Web Content Management (WCM) and Digital Experience Platforms (DXP). Mr. Field has spent 20 years in the industry helping clients find technology solutions to their problems from pre-sales, solutions architect and product marketing roles and driving product strategy.

Previous experience

Prior to Gartner, Mr. Field helped to research and define the product strategy at Episerver (now Optimizely) and update the go to market process in product marketing

Professional background

Optimizely (Episerver)

Product Marketing and Product Strategy


Product Marketing


Product Marketing and Product Strategy

Areas of coverage

CRM Strategy and Customer Experience


BSc (Hons) Business Studies, with Quantitative Business Analysis and Professional Experience, University of Salford

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Top Issues That I Help Clients Address

1WCM (Web Content Management) marketplace and trends

2WCM vendor selection

3DXP (Digital Experience Platforms) marketplace and trends

4DXP vendor selection

5Digital Experience Composition marketplace and trends