Gartner Expert

Joseph Unsworth

VP Analyst

Joseph Unsworth is a Research Vice President with the Gartner Technology and Service Provider Research group, where Mr. Unsworth provides Product Managers and others strategic advice and insight from NAND flash chip and emerging memory technologies through to end-user systems such as solid-state arrays. He has created extensive research tailored to both vendors and end users for solid-state arrays since 2009 and built up the PC and data center SSD research since 2006, all of which was preceded by his development of NAND flash, controllers and portable storage since 2002. Lastly, he was the Vendor Lead Analyst for Intel from 2017 to 2019 and now is Lead Analyst for Samsung for 2019-2022. His research provides strategic insight for suppliers and customers of flash, storage and emerging memory technology, while also allowing a complete perspective deployment and pricing.

Previous experience

He has more than 20 years of experience in the IT industry. In his previous position at Gartner, he supported the Gartner Semiconductors group, where he directed and advised on complex inquiries. Before joining Gartner, he worked as a hydrogeologist at Handex.

Professional background



Areas of coverage

Product/Service Discovery and Validation

Industry Strategy Execution (retired)

Industry Product Planning (retired)

Technology Market Essentials

Industry Markets and Technologies


B.S., with honors, Geology and Geophysics and Environmental Science, University of Connecticut, Storrs, Connecticut

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Top Issues That I Help Clients Address

1Providing insight to product technology managers and Tech CEOs planning and segmenting market opportunities and competitive landscape

2Strategic and tactical advice for vendors and customers on flash and emerging memory competitive landscape

3Insights into SSD adoption within PC and data center environments

4NAND supply and demand analysis and pricing

5Analysis of the entire flash memory, emerging memory and flash storage product competitive landscape