Gartner Expert

Karen Lee

Sr Specialist, Research

Karen Lee is a Senior Research Specialist on the Intelligence team at Gartner L2. Ms. Lee's recent publications include cross-industry reports on customer service, social platforms, and emerging consumer technologies.

Previous experience

Ms. Lee was a part of L2, Inc. as a Specialist, Research for two years.

Areas of coverage

Digital Marketing Strategy and Execution

Content Marketing and Management

Customer Acquisition and Retention

Education

B.A., Economics, History, Dartmouth College

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Top Issues That I Help Clients Address

1Optimizing social marketing strategies to adapt to an evolving social landscape

2Navigating best practices for commerce features on social platforms

3Enhancing digital customer service features to meet changing consumer expectations

4Improving effectiveness in video marketing across platforms

5Benchmarking digital competency of brands