Gartner Expert

Karen Lee

Principal, Research

Karen Lee is a Principal on the Digital Performance Benchmarks team at Gartner. Ms. Lee's recent publications include Digital I.Q.s and reports on social platforms strategy (paid, organic, and influencer), social commerce features, and marketing content types. She also researches the digital marketing strategies of brands in the food & beverages, personal care & beauty, and homecare + OTC industries.

Previous experience

Ms. Lee was a part of L2, Inc. as a Specialist, Research for two years.

Areas of coverage

Customer Acquisition and Growth

Industry Marketing Strategy and Execution

Marketing Channels and Content

Education

B.A., Economics, History, Dartmouth College

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Top Issues That I Help Clients Address

1Optimizing social marketing strategies to adapt to an evolving social landscape

2Navigating best practices for commerce features on social platforms

3Enhancing digital features to meet changing consumer expectations

4Improving effectiveness in content marketing across platforms

5Benchmarking digital competency of brands

Latest blog posts

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