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Gartner Expert
Karen Lee
Principal, Research
Karen Lee is a Senior Research Specialist on the Intelligence team at Gartner L2. Ms. Lee's recent publications include cross-industry reports on customer service, social platforms, and emerging consumer technologies.
Previous experience
Ms. Lee was a part of L2, Inc. as a Specialist, Research for two years.
Areas of coverage
Digital Marketing Strategy and Execution
Content Marketing and Management
Customer Acquisition and Retention
Education
B.A., Economics, History, Dartmouth College
Top Issues That I Help Clients Address
1Optimizing social marketing strategies to adapt to an evolving social landscape
2Navigating best practices for commerce features on social platforms
3Enhancing digital customer service features to meet changing consumer expectations
4Improving effectiveness in video marketing across platforms
5Benchmarking digital competency of brands