Karen Lee is a Principal on the Digital Performance Benchmarks team at Gartner. Ms. Lee's recent publications include Digital I.Q.s and reports on social platforms strategy (paid, organic, and influencer), social commerce features, and marketing content types. She also researches the digital marketing strategies of brands in the food & beverages, personal care & beauty, and homecare + OTC industries.
Ms. Lee was a part of L2, Inc. as a Specialist, Research for two years.
Customer Acquisition and Growth
Industry Marketing Strategy and Execution
Marketing Channels and Content
B.A., Economics, History, Dartmouth College
1Optimizing social marketing strategies to adapt to an evolving social landscape
2Navigating best practices for commerce features on social platforms
3Enhancing digital features to meet changing consumer expectations
4Improving effectiveness in content marketing across platforms
5Benchmarking digital competency of brands