Gartner Marketing and Communications Expert

Kassi Socha

Director Analyst

Covering trends across the retail industry, specifically eCommerce, digital marketing, and consumer insights. Key expert in Industry Marketing Execution, Digital Marketing Strategy and Execution, as well as Customer Acquisition and Retention.

Previous experience

Previously focused on driving eCommerce growth for established retailers, industry disruptors, and start-ups through digital marketing execution and consumer insights.

Professional background

Nimble for Good, PBC

Director of Omni-Channel Growth

Drybar

Sr. Digital Marketing Manager

Nordstrom

Social Media Manager

Areas of coverage

Digital Marketing Strategy and Execution

Industry Marketing Execution

Education

Bachelor of Arts, Managerial & Organizational Communication, Point Loma Nazarene University

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Top Issues That I Help Clients Address

1Where are there opportunities to improve my digital marketing performance?

2How are industry peers optimizing user site experience and functionality?

3How do I optimize my marketing mix based on changing shopping dynamics amongst generations?

4How do I translate marketing strategy into multichannel campaign plans and execution?

5How do I develop a differentiated content marketing strategy based on the right data and insights?