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Gartner Expert
Kassi Socha
Director Analyst
Covering trends across the retail industry, specifically eCommerce, digital marketing, and consumer insights. Key expert in Industry Marketing Execution, Digital Marketing Strategy and Execution, as well as Customer Acquisition and Retention.
Previous experience
Previously focused on driving eCommerce growth for established retailers, industry disruptors, and start-ups through digital marketing execution and consumer insights.
Professional background
Nimble for Good, PBC
Director of Omni-Channel Growth
Drybar
Sr. Digital Marketing Manager
Nordstrom
Social Media Manager
Areas of coverage
Digital Marketing Strategy and Execution
Industry Marketing Strategy and Execution
Education
Bachelor of Arts, Managerial & Organizational Communication, Point Loma Nazarene University
Top Issues That I Help Clients Address
1Where are there opportunities to improve my digital marketing performance?
2How are industry peers optimizing user site experience and functionality?
3How do I optimize my marketing mix based on changing shopping dynamics amongst generations?
4How do I translate marketing strategy into multichannel campaign plans and execution?
5How do I develop a differentiated content marketing strategy based on the right data and insights?