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Gartner Expert
Katie Gove
VP Analyst
Katie Gove is a Vice President-Analyst in Gartner's High Tech & Invest practice where she is on the Digital Biz Services team. Ms. Gove covers the services market.
She advises service providers on growth and market opportunities, go-to-market and differentiation strategies. Her coverage includes physical AI services, digital business services; technology consulting services; business consulting services; digital product engineering services; the use of assets and IP in IT services; the talent crunch; and service buyer behavior.
Some of her Symposium/Conference/webinar presentations include the following:
*Navigating Disruptions in the Services Market: Fortune Favors the Bold
*Grow Above Market: Capture Services Opportunities in Connected Digital/Physical Products
*Digital Product Engineering Service Offerings Must Choose Either Optimization or Transformation
*Struggling to Differentiate in Services? Let's Discuss What Works
*How to Price Asset Based IT Services to Maximize Customer Value
*How Product Companies Can Improve Client Outcomes With Their Own Service Offerings
*Growth in IT Services Comes From Context, Cloud and Consulting
*Rethinking Constraints To Create New Value Opportunities
*Addressing the Unprecedented IT Talent Crunch--Go Big or Go Home (Research Connection webinar)
*Why You Need an Industry-Focused Marketing Strategy (webinar)
*Why Service Providers Need to Innovate in their Own Customers' Journeys With Them
*Where and How to Find Talent-Offshore, Nearshore, Onshore and Noshore
Her recent research includes:
*Emerging Market Quadrant for Physical AI Services — Established Vendors
*AI Vendor Race: Capgemini Is the Company to Beat for Physical AI Services
*First Take: Cognizant Targets Operating Layer With Physical AI PaaS
*Market Opportunity Map: IT Services, Worldwide
*Market Opportunity Map: Digital Product Engineering Services
*Context, Cloud and Consulting Drive Growth Opportunities in Services
*7 Drivers of Physical AI Services
Previous experience
Ms. Gove has more than 25 years of experience in consulting and research with a focus on developing application and business services strategies and leveraging outsourcing and near/offshoring models to meet business needs. Her primary focus areas have been working with IT and business leaders in developing and aligning strategies that deliver business value.
She has also been involved in multiyear IT sector development through projects in emerging countries like Uganda, Kenya, Bangladesh and Sri Lanka. She has 18 years of consulting experience, 14 years with IT/technology delivery and management, 17 years with IT/technology and market analysis, and 6 years with IT/ITeS sector development in developing countries.
Professional background
Trellis, Managing Director (Outsourcing/Offshoring Consulting and Research), 9 years
Catalyst/Perikon, Senior Consultant (Strategy/Implementation and IT) , 4 years
PricewaterhouseCoopers, Managing Producer-Global (IT Development/Implementation), 5 years
Areas of coverage
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Tech Buying Priorities and Motivations
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Product Strategy and Go-to-Market Execution in Industries
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Lead a Profitable Tech Services Practice
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Create Differentiated Tech Service Offerings
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Drive Tech Services Client Impact
Education
M.A., International Relations and Communications, Boston University
B.S.F.S., International Relations-Politics, Law and Organisation, Georgetown University School of Foreign Service
Top Issues That I Help Clients Address
IT Services total addressable markets and opportunities
Digital Product Engineering Services
Services value articulation - creating compelling value stories that engage audiences, generate trust and drive action
Strategies for tackling the talent crunch, including nearshore/offshore and location decision-making
IT services buyer behavior