Gartner Expert

Katja Ruud

Sr Director Analyst

Katja Ruud is a Sr. Director Analyst in the Infrastructure and Communications Services team in the Sourcing, Procurement and Vendor Management group. Her personal research agenda focuses on the full aspects of provisioning or procuring mobile, WAN and fixed voice services offering support on, e.g., vendor selection and evaluation, RFP negotiation, pricing, and terms and conditions.

Previous experience

Prior to joining Gartner, Ms. Ruud was a Market Analyst at Cable & Wireless (now Vodafone), where she covered the competing service providers and their capabilities with specific voice services' responsibility. At Sakura Bank, her responsibility entailed company and industry analysis related to corporate credit facilities and IPOs.

Professional background

Cable & Wireless

Market Analyst Manager

Sakura Bank

Industry Analyst Manager

Areas of coverage

Sourcing, Procurement and Vendor Management Leaders


B.S., Honors, Industrial Economics, Warwick University

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Top Issues That I Help Clients Address

1Select the most appropriate provider for networking services (fixed and mobile)

2Get a deal that is competitive, fit for purpose and with strong terms and conditions

3How to strategize around voice services and usage

4How to write a RFP that both reflects requirements and is realistic to yield responses

5What does good operational quality from your service provider look like and how to get it