Gartner Expert

Katya Skogen

Director, Research

Katya Skogen is a researcher with the consumer and culture insights team in the Gartner for Marketers business. She currently covers topics that include retail and consumer and culture research projects that span consumer segments and industries. In the last year, she had studied shifts in U.S. consumer attitudes and behaviors induced by the COVID-19 pandemic, civil unrest and economic hardship, consumer sentiment toward Amazon, and the mainstreaming of gig work in the U.S.

Previous experience

Ms. Skogen began her career at ExxonMobil. During her seven years with the company, she has fulfilled a variety of roles and served different business functions - from Public Affairs and General Management to Human Resources and Procurement. She has developed and implemented various business processes and applied her research skills to ensure business unit efficiency, informed decision making and regulatory compliance.

Professional background

ExxonMobil

National Content Coordinator/Business Analyst

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Leadership and Strategy

Customer Acquisition and Retention

Education

Bachelor of Social Sciences, International Relations - KIMEP University (Kazakhstan). Graduated summa cum laude.

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Top Issues That I Help Clients Address

1Understanding nuances of consumer relationship with Amazon

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