Gartner Expert

Kevin Lindsay

Sr Director Analyst

Kevin Lindsay advises high-tech executives on go-to-market strategies shaped by the evolving dynamics of enterprise technology buying. He specializes in helping technology and services firms translate changes in C-level priorities, buying approaches, and stakeholder influence into more effective marketing, positioning, messaging, and customer engagement strategies. Kevin brings a deep understanding of the roles CIOs, technology leaders, and emerging executive stakeholders play in high-stakes technology purchasing decisions – particularly as AI reshapes the enterprise buying agenda. His research examines how cross-functional buying teams, evolving enterprise personas, and AI-driven buying dynamics are reshaping technology purchasing and creating new go-to-market complexities. He helps high-tech executives and marketing leaders address these challenges across the buying journey by refining their positioning, messaging, and engagement strategies. Kevin’s insights help high-tech leaders align go-to-market strategies with the realities of enterprise buying, anticipate shifts in executive influence, sharpen their messaging, and engage more effectively across the C-suite.

Previous experience

Over his 30-year career, Kevin held product marketing and GTM leadership roles across a variety of tech spaces and vendors. During his 15-year tenure at Adobe, Kevin Lindsay played a pivotal role in helping enterprise clients drive digital transformation. He launched multiple products and led cross-functional go-to-market (GTM) teams spanning marketing strategy, sales enablement, adoption, and value realization. Kevin was instrumental in helping organizations embrace data-driven marketing, accelerate content creation, foster a culture of experimentation, and personalize customer experiences at scale – and deliver on the promise of truly individualized customer journeys across the entire lifecycle. As a recognized thought leader and frequent speaker, Kevin worked closely with executives to champion customer-first, results-oriented approaches to customer experience, guiding them in optimizing strategies for measurable business impact.

Professional background

Omniture (acquired by Adobe), Director of Product Marketing, 1 years

Mercado, Senior Director, Marketing, 4 years

Verity, Director of Product Marketing, 6 years

FTP Software, Product Marketing Manager, 2 years

Areas of coverage

  • Tech Buying Approaches

  • Tech Buying Priorities and Motivations

  • Tech Buying Challenges

Education

MA, Transformative Leadership, California Institute of Integral Studies

BA, Communications Studies, The University of Calgary

Read More Read Less

Top Issues That I Help Clients Address

01

Executive Buying Group Dynamics & C-Level Engagement

02

CIO and Emerging Technology Leader Influence in Buying Decisions

03

Anticipating and Influencing Enterprise AI Buying Patterns

04

Outcome-Focused Decision Making in High-Stakes Tech Purchases

05

Customer Experience (CX) as a Strategic Buying Priority

Latest research and insights

Purchase Research
Tech Buying Spotlight: Address the AI Buying Divide With a Dual-Mode AI GTM Strategy
Buy Now
Purchase Research
The Enterprise Persona — Defining Your Ideal Customer Profile
Buy Now
Premium Research
Tech Buying Spotlight: Shared AI Funding, Co-Created Goals and Common Barriers Shape GTM Strategies
Read Now