Gartner Expert

Kip Martin

Sr Director Analyst

Analyst

Previous experience

Product Marketing, go-to-Market Strategy, and Executive Office support in the High Technology industry.

Professional background

Oracle

Senior Director

Cisco

Director

SDL

VP, Product Marketing

Areas of coverage

Go-to-Market Strategy

Messaging and Differentiation

Marketing Impact

Technology Marketing Effectiveness

Education

MBA, Cranfield School of Management (UK)

BS Mechanical Engineering, Lehigh University (US)

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Top Issues That I Help Clients Address

1Product positioning, messaging, and differentiation

2Alignment of Product Marketing with Sales and the Busines

3Portfolio Marketing

4Storytelling (case studies, use cases, go-to-market collateral)