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Gartner Expert
Kip Martin
Sr Director Analyst
Analyst
Previous experience
Product Marketing, go-to-Market Strategy, and Executive Office support in the High Technology industry.
Professional background
Oracle
Senior Director
Cisco
Director
SDL
VP, Product Marketing
Areas of coverage
Go-to-Market Strategy
Messaging and Differentiation
Marketing Impact
Technology Marketing Effectiveness (retired)
Education
MBA, Cranfield School of Management (UK)
BS Mechanical Engineering, Lehigh University (US)
Top Issues That I Help Clients Address
1Product positioning, messaging, and differentiation
2Alignment of Product Marketing with Sales and the Busines
3Portfolio Marketing
4Storytelling (case studies, use cases, go-to-market collateral)