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Gartner Expert
Kip Martin
Sr Director Analyst
Analyst
Previous experience
Product Marketing, go-to-Market Strategy, and Executive Office support in the High Technology industry.
Professional background
Oracle, Senior Director Product Marketing, 9 years
Cisco, Director Product and Field Marketing, 3 years
SDL, VP, Product Marketing, 2 years
Areas of coverage
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Analyst Relations Impact on the Business
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Analyst Relations Best Practices
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Analyst Relations Leadership and Evolution
Education
MBA, Cranfield School of Management (UK)
BS Mechanical Engineering, Lehigh University (US)
Top Issues That I Help Clients Address
Advising analyst relations leaders and those stakeholders and exec sponsors inline with analyst relations as a function
Analyst relations engagement with go-to-market organizations (e.g, Product Marketing, Product Management, Sales)
How Analyst Relations professionals can engage with the Gartner for Analyst Relations research and experts
How to position Analyst Relations to best deliver expected and unexpected value to stakeholders