Gartner Expert

Kyle Edward Rees

Sr Director Analyst

Kyle Rees is a Senior Director Analyst in the Gartner for Marketing Leaders practice. He advises clients in the industrials, chemicals, and aerospace and defense sectors on marketing, digital and brand strategy.

Kyle has over 10 years of marketing experience across Retail, Real Estate, Hospitality and Government.

Previous experience

Previously, Kyle was part of a team that implemented. a CRM modernization project on contract with the U.S. Department of Justice. In addition to this, he led constituent targeting and outreach efforts, conducted audience and customer satisfaction analysis, and designed and launched a cross-channel brand strategy for one of the department's sub-agencies.

Prior to his role as a marketing strategist, Kyle managed and directed marketing and communications for the trade association representing Washington, D.C.'s $2 billion-a-year restaurant industry. In this role, he helped develop regional policy statements, designed and implemented co-branded campaigns and events with local and national consumer brands, and worked with national and foreign trade offices to promote agricultural products to restaurateurs and regional consumers.

Professional background

Agency Chief

Marketing Strategist

Restaurant Association Metropolitan Washington

Manager, Marketing and Communications

McEnearney Associates, Inc.

Content Developer

Areas of coverage

Digital Marketing Strategy and Execution

Industry Marketing Execution

Education

M.B.A., Marketing, The George Washington University

B.A., Communication Studies, The College of Charleston

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Top Issues That I Help Clients Address

1Digital Marketing

2Advertising and Brand Strategy

3Website Design

4Demand Generation

5Digital Commerce