Gartner Marketing Expert

Kyle Edward Rees

Director, Research

Kyle Rees currently serves as a Director of Research at Gartner. Kyle works across research production teams - data scientists, research analysts and survey managers – to program and deliver Gartner's research supporting the Customer Acquisition and Retention key initiative. This includes thought leadership, insights and tools on consumers and culture, demand generation and sales enablement, digital commerce management, and loyalty program management.

Previous experience

Kyle's previous job responsibility included oversight and implementation of a CRM modernization project on contract with the U.S. Department of Justice. In addition to this, he led constituent targeting and outreach efforts, conducted audience and customer satisfaction analysis, and designed and launched a cross-channel (e-mail and social media) brand strategy for one of the department's sub-agencies.

Prior to his role as a marketing strategist, Kyle managed and directed marketing and communications for the trade association representing Washington, D.C.'s $2 billion-a-year restaurant industry. In this role, he helped develop regional policy statements, designed and implemented co-branded campaigns and events with local and national consumer brands, and worked with national and foreign trade offices to promote agricultural products to restaurateurs and regional consumers.

Professional background

Agency Chief

Marketing Strategist

Restaurant Association Metropolitan Washington

Manager, Marketing and Communications

McEnearney Associates, Inc.

Content Developer

Areas of coverage

Digital Marketing Strategy and Execution

Customer Acquisition and Retention

Education

M.B.A., Marketing, The George Washington University

B.A., Communication Studies, The College of Charleston

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Top Issues That I Help Clients Address

1Digital Performance Benchmarking

2Demand Generation and Sales Enablement

3Digital Commerce Management

4Loyalty Program Management

5Consumers and Culture