Gartner Expert

Laura Heath

Sr Director Analyst

As a Senior Director Analyst within the High Tech and Invest (HTI) group, I specialize in Artificial Intelligence, Generative AI innovation, and Agentic AI. My primary focus is delivering strategic C level advice to technology providers and innovation leaders regarding investment in and monetization of future technologies. I identify the leading edge of emerging trends to help strategy leaders determine the precise timing and method for high impact investments.

Current research priorities focus on Agentic and Generative AI, specifically defining high value use cases, fine tuning requirements, and critical go to market strategies. I also analyze enterprise AI adoption patterns and shifting buyer behaviors to inform product positioning. My advisory services identify distinct opportunities within product and operations strategies, focusing on revenue growth through AI enabled solutions and competitive pricing models. This analysis is substantiated by proprietary research frameworks including Impact Radars, Emerging Tech Hype Cycles, and Top 10 Strategic Trends

Previous experience

Ms. Heath served in senior management Product, Product Marketing, Product Strategy roles across FTSE 100 companies, scaling AI companies, Government IT Projects and HealthTech start ups. 20 years experience of leading global strategies delivering robust AI product execution with measurable enterprise impact. Her development of Agentic AI strategies reduced operational, generated annual recurring revenue and multi year platform expansions that unlocked a new Total Addressable Market.

Ms. Heath demonstrates strong execution by embedding AI features to support signifiant sales pipeline uplift and accelerated go to market cycles. This operational and strategic experience solidifies her capability to guide clients on complex AI product positioning, monetization models, and future roadmap investments within advanced AI ecosystems.

Education

MBA, York St John University, 2023

Management MA, York St John University, 2022

Psychology MA, St Andrews University, 2004

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Top Issues That I Help Clients Address

01

Opportunities for Agentic AI in Product Strategy, Agentic AI Product Positioning, AI Pricing strategy and monetisation, Trends and opportunities for Gen AI content Generation