Gartner Expert

Lisa J Unden-Farboud

Sr Director Analyst

Lisa Unden-Farboud is a Senior Director Analyst in Gartner's Technology and Service Provider (TSP) group. She works in the TSP Industries covering optimization, managed services, mobility services, telecom expense management, mobile network services, and communication services x industries with an expanding focus on the healthcare industry and its digitalization. Ms. Unden-Farboud also focuses on Industry Product Planning and Strategy and Industry Strategy Execution key Initiatives for Product Managers and Tech CEOs.

She advises both end-user organizations, technology vendors, communication service providers and system integrators/outsourcers, among other vendors. Technology optimization from a cost and efficiency perspective are important areas for enterprises, especially as it is evolving to encompass wider communications related assets beyond traditional fixed and mobile (such as cloud, UCC, IoT, IT).

Prior to her current coverage, Ms. Unden-Farboud focused on enterprise communications services, which incorporate fixed network services and mobile network services, communications service evolution, and carrier strategies. Previously, she managed the process and methodologies associated with the global enterprise communications forecast and was the lead analyst specializing in enterprise network services, access services and carrier strategies and evolution.

Ms. Unden-Farboud is also developing her coverage in the areas of cloud implementation, cloud privacy, mobilizing IoT and 5G use cases in healthcare for TSPs along with other healthcare provider technology trends.

Previous experience

In a previous position with Gartner, Ms. Unden-Farboud worked in Germany, focusing on the European voice and data communications market, specifically the Germanic markets and broadband development in these countries. Before that, she held the position of Inquiry Desk Manager for Gartner Dataquest's Telecommunications group.

Prior to joining Gartner, Ms. Unden-Farboud worked at IBM in the Government unit, where she conducted market research and market planning and provided support to the sales team.

Professional background


Sales and Marketing Support

Areas of coverage

IT Cost Optimization (retired)

Infrastructure and Operations Business Value (retired)

Customer Acquisition for Tech CEOs

Industry Strategy Execution

Industry Product Planning


B.A., high class honors, Business Studies, Bristol Business School, University of the West of England

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Top Issues That I Help Clients Address

1Vendors: How to leverage top technology trends and digitalization efforts in healthcare

2Telecom sourcing managers/IT procurement: TEM vendor selection, when to use telecom expense management (TEM/MMS) and why

3Applying TEM service provider best practices and pricing expectations

4Vendors: The competitive landscape, TEM evolution, MMS evolution and scalability

5Investors: Opportunities in telecom expense management (TEM) and MMS, TEM/MMS evolution and scalability